Business Intelligence

Business Intelligence

1. Patterns, relationships, trends, predictions

2. Primary activities

   • Acquire data
     • Data Warehouse/Data Mart
       • Metadata
     • Obtain
       • Data Sources
         • Operational
         • Social
         • Purchased
         • Knowledge
     • Cleanse
     • Organize/relate
     • Catalog
   • Analyze data
     • Reporting
       • RFM
       • OLAP
         • Slice
         • Dice
         • Drill down
         • Roll up
       • Assessment
     • Data mining
       • Statistics/AI
         • MBA
         • Regression
         • Text mining
       • Supervised/Unsupervised
       • Prediction
     • Big Data
       • MapReduce
         • Hadoop/Data Lake
       • VVV
       • NoSQL DBs
       • SAP HANA
   • Publish results
     • Visualization
       • Static
       • Dynamic
       • Dashboards

3. Business Processes

   • Existing
     • Decision making
     • Maintenance
     • Next best offer
     • Online sales
       • Google Analytics
       • A/B testing
   • New
     • Airplane ETA
     • Prediction markets
     • Energy conservation