Flashcards
Analytics Terminology
Cards in this deck (2)
- 1AnalyticsAnalytics can simply be defined as the process of breaking a problem into simpler parts and using inferences based on data to drive decisions. Analytics is not a tool or a technology; rather it is a way of thinking and acting.
Analytics has widespread applications in spheres as diverse as science, astronomy, genetics, financial services, telecom, retail, marketing, sports, gaming and health care. - 2Business analyticsThis term refers to the application of analytics specifically in the sphere of business. It includes subsets like –
Marketing analytics
Risk analytics
Fraud analytics
CRM analytics
Loyalty analytics
Operations analytics
HR analytics
Industries which rely extensively on analytics include –
Financial Services (Banks, Credit Cards, Loans, Insurance etc.) , Retail , Telecom , Health care , Consumer goods , Manufacturing , Sports , Hotels , Airlines
Any industry where large amounts of data is generated
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- Description
- Analytics, Business analytics, Predictive modelling, Advanced analytics, Big Data Analytics, Data Mining, Knowledge Discovery, Artificial Intelligence, Machine learning, Business Intelligence, OLAP, Reporting, Data warehousing, Statistics
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- vasudha s
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