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Service Development

Beschreibung

In-house Trainer Service Management Mindmap am Service Development, erstellt von Anthony Chan am 14/09/2021.
Anthony Chan
Mindmap von Anthony Chan, aktualisiert more than 1 year ago
Anthony Chan
Erstellt von Anthony Chan vor mehr als 4 Jahre
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Zusammenfassung der Ressource

Service Development
  1. Service Mix Decision
      1. New Service Development Process
        1. Business Strategy Alignment
          1. New Service Strategy
            1. Generating Ideas
              1. Service Concept Development and Evaluation
                1. Business Analysis
                  1. Prototype Development and Testing
                    1. Pilot Test
                      1. Service Launch
                        1. Continuous Evaluation
                        2. Service Development of Airline Industry
                          1. Passenger Market
                            1. Segmentation Factors
                              1. Length of Journey
                                1. Journey Purpose: Business Traverlers (Corporate vs Independent) Leisure travelers (taking holidays vs visiting friends & relatives)
                                  1. Culture/ Country of Origin
                              2. Service Qualities
                                1. Frequency and Timing
                                  1. Punctuality
                                    1. Seat Accessibility
                                      1. Ticket Flexibility
                                        1. Frequent Flyer Benefits
                                          1. Airport Service
                                            1. In-flight Service
                                              1. Non-stop flights vs connecting flight
                              3. Freight Market
                                1. Segmentation Factors
                                  1. Emergent Segment: emergent traffic, marketing emergency
                                    1. Perishable Segment: physical perishability, economic perishability
                                      1. Routine and Non-perishable
                                  2. Service Qualities
                                    1. Rate
                                      1. Network
                                        1. Frequency
                                          1. Capacity
                                            1. Connectivity
                                              1. Multimodal Service

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