Service Design and Development

Start with service development

Begin with the Service Development & Design mind map for an overview of service innovation and design. It covers characteristics of a structured approach, including objectivity, precision and a step-by-step method, as well as types of service innovation.

Then open Service Development to follow the development process through business strategy alignment, idea generation, and service concept development and evaluation. The flashcards on service innovation and design are another way to go over types of new services and stages in development, including front-end planning.

Connect products and processes

The page also lists a mind map on core and supplementary elements. Use it to look at the core product, supplementary services and delivery processes alongside the development material. A separate mind map on the service product describes it as a bundle of physical and intangible elements that create value.

For a view of service processes, open Designing and Managing Service Processes. It introduces service blueprinting as a way to design a service and a customer experience. Another listed mind map focuses on customer information and planning service performance.

Use the quizzes alongside the maps

After studying a map, try a quiz on core and augmented products or the levels of a service product. Return to the relevant map when you want to revisit an idea. You can then use the flashcards to review development terms and stages before trying the questions again.

Service Design and Development is a section of the Services Marketing unit in Marketing, advertising and sales. These resources let you study this section through different formats. Choose a map to begin exploring the collection.