Personas

Personas

1. Creating personas is a powerful technique for helping increase the usability and customer centricity of a web site

2. A persona is a fictional character that communicates the primary characteristics of a group of users, identified and selected as a key target through use of segmentation data, across the company in a usable and effective manner

3. Guidelines for Developing Personas

   • 1. Build Personal Attributes into Personas
   • 2. Remember that personas are only models of characteristics and environment
   • 3. Different scenarios or customer journeys can be developed for each persona

4. Guidelines for Applying Personas

   • Get sign off from all key stakeholders in business that these are accurate representations of their audience
   • Personas are used to help those in teams that might never meet the customer
   • How personas are presented is also essential