Brief Refinement

Brief Refinement

1. Context

   • Easy access - must be able to take out of case and take case off themselves easily - to quickly write something down on site
   • Robust protection - protect device in case accidentally dropped or something hits it (especially in a dangerous construction site, or while riding motorcycle)
   • Safely use screen - make sure user can use the screen without hurting themselves or breaking the device (e.g. balancing on one hand risks device falling)
   • Outside/weather proof - tradies need to ensure they can use their device in any conditions
   • Messy hands - tradie may have messy hands (sawdust, scrap material); this must not touch the device = protective covering
   • Keep hands free - the device must be attached to the user, without them having to use their hands (for riding motorcycle, and building)

2. Exclusivity

   • Brands collaboration
     • STANLEY
     • AEG
     • Using construction brands trusted by tradies and constructions managers increases reliability towards design
   • Time Limited
     • Christmas holiday sale
     • Encourages customers to purchase as the time is limited (could also be used for gifts)

3. Primary User

   • Construction manager
   • Rides motorcycle to work
   • Likes
     • Sustainability
     • Efficiency
     • Safety/visibility in colours
     • Durability/strength
     • Minimalistic/functionality
   • Doesn't have much time to get ready
   • Dislikes
     • Unnecessary aesthetics
     • Small/minimal pockets
   • 30-40yrs
   • Any gender
   • Motivated to do a good job
   • Any nationality (most likely Australian)

4. Secondary User

   • Sales people
     • Sells design to construction-related people
     • Needs to make a profit
     • Needs to intrigue potential customers with exclusivity