Zusammenfassung der Ressource
Buss 3 Marketing
- Marketing Objectives
- Sales Target
- Brand Awareness
- Market Share
- Product Differentiation
- Influences
- Internal
- Human Resource
- Finance
- Operations
- Corporate Objectives
- External
- Technological
- Social
- Legal
- Political
- Economical
- Enviromental
- Process
- Assess the external environment
- Compare with internal resources
- Set Objectives
- Analysing Markets and Marketing
- Involves
- Market Size
- Market Share
- Costs involved
- Trends
- Patters
- Methods
- Moving Averages
- Extrapolation
- Used to find trends in data
by smoothing out
fluctuations
- Index Numbers
- Indicator of a change where
one figure is given a base
value
- Correlation
- Apparent link
between two
variables
- Market Research
- Processing data relevant to
the marketing process
- Sales Forecasting
- Reasons
- Minimise Risk
- Assess the firm's effectiveness
- Level of investment needed
- Ensure activities are focused
- Select most appropriate strategy
- Selecting Market Strategies
- Developing and Implementing Marketing Plans