Zusammenfassung der Ressource
Quantitive Data
- Easier to analyse than qualitative data
because data is in numbers
- this enables comparisons to
be made between groups much
more easily
- Produces more objective
data than qualititative as
involves little or no
interpretation
- More likely to be tested for
reliability which may lead to
generalisability to other
situations
- For example counting words in a
memory experiment is more
measurable than asking open
questions in an interview
- Can be collected more quickly than
qualitative data as it tends to use closed
rather than open questions