Factors influencing consumer behaviour.

Factors influencing consumer behaviour.

1. Price

   • "Uber is far cheaper than other taxis"
   • "In my experience taxis are massively over priced"
   • "I choose to use Uber solely because they are cheaper"

2. Promotions/Offers

   • "I've never been offered any kind of promotion from a taxi company"
   • "Uber's sign up offer was what made me use them in the first place"
   • "Uber's free ride offer is a really good deal"
   • "