Time to Rebrand

Time to Rebrand

1. Rebranding

   • Developing a place to reposition its image and change peoples perception

2. Regenerating

   • Positively transforming the economy of a place that has displayed symptoms of decline

3. Reimaging

   • Positively changing the standing and reputation of a place through specific improvments, e.g. increasisng cultrual identity

4. Environmental focus

5. Social focus

6. Economic focus

7. Political focus

8. Cities in decline

   • The increasing costs of upkeep, development and remodelling of central business districts
   • Many CBDs are becoming increasingly congested, inaccessible and expensive
   • Loss of retailing function from CBDs to out-of-town shopping centres
   • Loss of officies and commercial functions from city centres to suburban and edge-of-town locations, such as prestige science parks
   • City centres are perceived as dirty and unsafe, with an ageing environment and poor infrastructure
   • Rise in car ownership leads to increased personal mobility and the rise of leisure shopping
   • Planning policies can encourage urban expansion and provide developments 'out-of-town'
   • City councils, determinded to attract new industry investment, offer greenfield sites for development
   • Companies find peripheral locations cheaper, and nearer affluent customers and staff in the suburbs
   • The costs of development and upkeep of CBDs are high
   • Urban sprawl
   • Investors are attracted by peripheral sites

9. Notting Hill

   • Creative industries generate around £21 billion per year
   • Employ approx 500,000 people
   • The film 'Notting Hill' was a catalyst for improvment

10. Countryside Decline

    • Lack of Transport
    • Poor Infrastructure
    • Agricultural change
    • Moving away from government supported agriculture
    • Issue of affordable housing
    • Pockets of local depopulation
    • Post-production transition
    • Disappearance of rural services

11. Coastal Decline

    • Non-diverse economy
    • Ease of travel make UK coasts less attractive
    • Decline in Tourism trade
    • Difficult to attract private investment
    • Decline in traditional industries
    • Inaccessability
    • Poor housing
    • Poor health
    • Low wages
    • High crime