Multi-Store Model

Multi-Store Model

1. Sensory Memory

   • Information in relatively unprocessed
   • duration: fractions of a second
   • allows information to last long enough to be integrated and give continuity to visual environment
   • echoic store and iconic store

2. Long Term Memory

   • capacity
     • potentially unlimited
   • duration
     • potentially infinite
   • encoding
     • symantec

3. Short Term Memory

   • capacity
     • 5-9 items (chunks)
   • duration
     • Roughly 7 Seconds
   • encoding
     • Acoustic