Managing Rural Rebranding

Managing Rural Rebranding

1. Evidence for evaluating rural rebranding schemes

   • Economic
     • Census e.g. population figures
     • Tourism statistics
     • Seasonal visitor rates
     • House prices
     • Historical tourism data
     • Change in services
   • Environmental
     • Basic litter survey
     • Biodiversity survey
     • Change in environmental quality
     • Land use
     • Air quality
     • General pollution statistics
   • Social
     • Short questionnaires
     • Footfall
     • Catchment surveys
     • Interviews
     • Extended questionnaires
     • Focus groups
     • Oral histories
     • Place reputation

2. Farm diversification opportunities

   • Water sports
   • Farm/Nature trails
   • Heritage centres
   • Fishing
   • Archery
   • Full livery
   • DIY stabling
   • Stud farms
   • Riding schools
   • Bed and breakfast
   • Self-catering cottages
   • Caravan/Camping sites
   • Energy crops such as biomass or short-rotation coppice
   • Organic farming
   • Composting
   • Woodland planting schemes
   • Countryside Stewardship