Semiotics

Semiotics

1. Definition: The study of signs

   • Two components
     • Connotation
       • Associated Meaning
     • Denotation
       • Intended Meaning

2. Key Contributors

   • Saussure
     • Signifier
       • The thing you perceive
         • Icon/Word/Symbol
     • Signified
       • The concept recalled
     • Referent
       • The intended meaning
   • Pierce
     • Icon
       • Sign requiring context
         • -1 degrees: What does it represent?
     • Index
       • Culturally Defined
         • Copyright Symbol
     • Symbol
       • Picture, Map, Math