Zusammenfassung der Ressource
Marketing
Anmerkungen:
- Focussed networks - clients; referrers.
Product differentiation -
Markets not marketing.
Bridging clients to platforms for powerful AND economically sustainable growth.
-Closed groups
-Value-based revenue stream.
- Website
- .com; .au?
Anmerkungen:
- .com reflects the global nature of the information presented on the site.
.au works best for Australian's searching for local support.
-Perform keyword search to determine alternative landing page options.
-Consider whether your business proposition relies on people finding you through search engines OR if you are primarily relationship-based and the site is for growing existing trusted networks.
- Platform to be used
Anmerkungen:
- Domain hosting: GoDaddy
Building via: Wordpress
Theme for ease of mgmt: Thesis 2.0
- Launch vehicle
- Twitter; LinkedIn; facebook; vivio; existing contacts; youtube; google+; pinterest; instagram; hootsuite
- Sales
- CRM system*
- Pricing decisions
- Delivery
- Supplier
relationships
- Calendar system
- Travel systems
- Administration
- Xero*
- Invoices
- Costs
- Contracts and Agreements
- Tax
- Proposal System