Market & Technology Dynamics

Tris Stindt
Mind Map by , created about 4 years ago

Masters AE3-420 Innovation Management Mind Map on Market & Technology Dynamics, created by Tris Stindt on 10/14/2015.

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Tris Stindt
Created by Tris Stindt about 4 years ago
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Market & Technology Dynamics
1 Definition of Innovation
1.1 Idea + Commercialisation £££
1.1.1 Competitive Advantage
1.2 "Business only has 2 functions - Marketing & Innovation" - DRUCKER
2 History of Innovation
2.1 Creative Destruction/ Schumpeter's Gale
2.1.1 Capitalist Engine
2.1.1.1 New Markets
2.1.1.2 New Methods of Production
2.1.1.3 New Consumer Goods
2.1.1.4 New Industrial Organisations
2.1.1.5 New Transportation
3 Dynamics
3.1 Technology Life Cycle (TLC)
3.2 Technology Adoption Cycle (TAC)
3.2.1 Chasm
4 Innovator's Dilemma
4.1 Disruptive technologies vs. Rational investments
4.2 Sustaining vs. Disruptive technologies
4.3 Trajectories of market needs vs. Tech improvement
5 Exponential Technologies
5.1 Kondratieff's Waves
5.2 Networks & Computing
5.3 AI
5.4 Robotics
5.5 3D Printing
5.6 Biotech
5.7 Nano
6 Disruptive Innovation

Annotations:

  • A new product or service that enters at the low end of the market and gradually moves up-market, displacing existing, established products. The change driving this disruption may, in itself, be a minor or incremental technological innovation.
6.1 Discontinuous Innovation

Annotations:

  • New technology applied to solve an existing need in a new way. The HP Inkjet printer is the classic example here, having displaced earlier impact printhead technologies with a new and better way to put ink on paper.
6.1.1 Customer-centric
6.1.1.1 Change in user behaviour
6.1.1.2 Convenient
6.1.1.3 Affordable
6.2 New Markets
6.2.1 Changes value proposition