Case Studies For Sustainable Management

Case Studies For Sustainable Management

1. Nokia

   • Substance Management
     • Aim to reduce amount of environmentally dangerous substances in the production of Nokia Products
       • They now use more sustainable materials: using bio-plastics/recycled plastic.
   • Energy Efficiency
     • Try to use as little energy as possible in production.
     • Nokia products use as little energy as possible.
     • Nokia have set energy targets with manufacturers and supplies.
   • Take Back and Recycle
     • Nokia have implemented successful 'end-of-life' practises
       • With all useful materials being put back into circulation
     • Nokia recycle lots of materials from electronic waste, old mobile phones, production scrap and old IT equipment.
   • "Recycle Your Mobile Campaign"
     • Problem: 50% of mobile users replace their phone each year - with 44% of mobiles being left in drawers and never used again.
     • Solution
       • Encourage old phones to be handed in at designated areas.
       • 65-80% of materials in Nokia's mobiles can be recycled.
       • Materials can be recycled and used to make a range of other goods including park benches and jewellery.
       • Campaign has been promoted through internet advertising.

2. Marks and Spencer's - Plan A

   • Climate Change
     • All aspects of business have a carbon footprint - M&S aim to reduce emissions and be carbon neutral by 2012.
       • So far: eco-stores esablisted and use 23% less energy and 90% less carbon dioxide. Teardop 'eco-lorries' emit 20% less carbon dioxide. Online campaigns encourage more ssustainable living.
   • Waste
     • Aim to significantly reduce the amount of packaging and carrier bags
       • Reduced packaging - most now fully recyclable or compostable. A charge for carrier bags (profits go to charity) to encourage consumers to use bags for life. 122 million hangers recycled last year. M&S and Oxfam clothes exchange - encourage unwanted clothes to be take to Oxfam for small refund.
   • Sustainable Raw Materials
     • Set out to improve standard in animal welfare and clothing from organic cotton.
       • Doubled the number of organic products on sale. First major retailer to sell organic linen. 2007 won sustainable fish award. Sell garments from recycled bottles.
   • Fair Partner
     • As a retailer M&S influence ¼ million workers world wide and they aim to set out standards for ethical trading and improve living standards for suppliers.
       • Fair-trade sugar in jams. Sell many garments made from fair-trade cotton. Support communities of suppliers - e.g. 15 000 children in Uganda given better education
   • Health
     • Set out to reduce saturated fat/sugar/salt in food and improve labelling.
       • 1 300 food products have the sunflower eat well logo. Health eating assistants in stores. Front of pack labelling - making it clearer what is being eaten.

3. Traffic Management

   • London Congestion Charge
     • If drivers use a particular area of central London, they will be charged £10 on the day and £12 the following day. The scheme opened in 2003.
     • Before charges 335 000 cars used the city centre per day, this has dropped by 21% in 2006.
     • Pollutants affecting air quality have fallen by 12%.
     • Policy has been controversial and some motoring organisations say it has made other matters worse.
   • Cambridge
     • Causes of traffic problems in Cambridge
       • Increased care ownership over the last 50 years.
       • Commuter traffic increasingly a problem.
       • More people on the roads due to decline in rail services over last 40 years.
       • Old narrow streets
     • Traffic Problems in Camrbidge
       • Congestion in rush hours
       • Slow traffic
       • High volumes of traffic
       • Shortage of parking
       • Emergency troubles
       • Lost work hours