ONLINE SERVICES

THE ONLINE WORLD

1. ONLINE SERVICES

   • TYPES OF ONLINE SERVICES
     • COMMUNICATION- types:email, messaging news groups, social networks. e.g.s. using social networking apps like Facebook or Google+ to exchange info. benefits: instant responses to someone who is remote from you.
     • REAL-TIME INFORMATION- types: timetables, news, sports updates, e.g. checking an airport website for estimated arrival time of a flight, benefits: instant responses to someone who is remote from you, at no additional cost to you broadband fees.
     • COMMERCE- types: banking, auctions, publishing. E.gs selling something through a service such as eBay. Benefits: allows users to do transactions seamlessly and globally.
     • GOVERNMENT- types: tax returns, e-voting. E.gs applying for your first provisional driving liscense. Benefits: allows users to carry out transactions seamlessly and globally.
     • EDUCATION- types: online learning, online training, e.g. using the Microsoft training package for windows 7. Benefits: Allows you to do training from the comfort of own computer
     • VIRTUAL LEARNING ENVIRONMENT: types: VLES such as Moodle, e.g.s your school may use for access lecture notes and assignments, and for you to submit assignment work
     • BUSINESS: types: using a price comparison website where you touch on business usage, Benefits: allows you to get best price on purchases
     • ENTERTAINMENT: types: multi-user games, video streaming, e.gs: playing a game with other people on the tnternet, benefits: enhancing the gaming experience by allowing you to play against strangers
     • DOWNLOAD SERVICES: types: music, films, e.gs: downloading music from itunes, benefits: makes purchasing easier and more affordable
   • SERVICES USED ON A DAILY BASIS
     • EMAIL:(gmail), sends and receives mail. Keeping in contact with friends and getting info on school work
     • CHAT: (faceboook messanger) speaking to friends
     • FORUM: (facebook) staying in touch with old friends, posting
     • DOWNLOAD SERVICES: (iTunes) downloading music, putting music on my iPod,saving the data ib ny iPod to the cloud
     • SEARCH ENGINE: (google) Searching things, research, homework, to get onto Facebook
   • KEY TERMS ONLINE
     • PROFILE: social networking sites like Facebook lets members interact and communicate by setting up a profile.
     • NETWORK OF FRIENDS: Where the community involves a group of people who keep in up-to-date contact with eachother
     • ONLINE COMMUNITYl place for people with similar interests to come together and exchange views
     • VIRTUAL WORLD: computer created unreal world. World of Warcraft is an example of a large interactive gaming virtual world which supports multi- player gaming
     • CHAT: online communication within communities
     • CHAT ROOM: large interactive communities take part in the same conversation or type of chat at the same time
     • NETIQUETTE: set of rules designed to prevent abusive behavior online. If users break netiquette other users can report them

2. ONLINE ADVERTISING

   • TYPES COMMONLY USED
     • SEARCH ENGINE RESULTS PAGE: companies can register with big engines so their website appears high up list of keyword searches
     • BANNER AND POP-UP ADVERTISEMENTS: adverts that appear at top of web pages or popup. Often animated to get attention
     • EMAIL MARKETING: use emails to send adverts to customers. They often see this is spam.
   • WHAT DO COMPANIES NEED TO MAKE SURE IT IS EFFECTIVE?
     • CAPTURES ATTENTION through design features and is EASILY ACCESSIBLE
     • KEEPS INTEREST. E.g. by directing customers to further interactive info (e.g. video demonstration. SPEED INFO LOADS.
   • WHAT IS PAY PER CLICK ADVERTISING?
     • A form of online advertising. Involves websites or web pages hosting ads for other companies. If someone clicks on the ad they will be re-directed through advertisers website. The website/web page provider will be paid for every ad clicked on.
       • Uses affiliate model, adverts or links to a companies website are placed on other websites (affiliates) and in return the affiliate site gets a % of the income for any customer clicks through. E.g. Google and Yahoo are big.

3. ONLINE COMMUNICATION

   • WHAT IS AN ONLINE COMMUNITY?
     • A place for people with similar interests to come together and exchange views.
   • TYPES OF ONLINE COMMUNICATION
     • WEB LOGS (BLOGS): updated online journals with entries which allow people to express their thoughts and feelings and give details of their daily activities. Typically, a blog includes text, photos and sometimes vdeo
     • MICROBLOGGING SITES: allow users to create and exchange short text entries. Twitter is an e.g