Mindmap
The customer journey
Inhalt der Mindmap
The customer journey
Traditional purchase journey (Court et al, 2009)
New Purchase journey (Court et al, 2009)
Stages of the purchase journey
Touch Points (McNeal, 2013)
Role of product search (Stage 2 of purchase journey)
Marketing needs to focus on: -Customer targeting -Content relevancy -Personalisation
Technology affecting purchase journey
Engaging customers at each stage
Informationen
- Beschreibung
- Mindmap am The customer journey, erstellt von annabarker1 am 31/05/2014.
- Erstellt von
- annabarker1
- Aufrufe
- 15
- Bewertung