Mind map
The customer journey
Map content
The customer journey
Traditional purchase journey (Court et al, 2009)
New Purchase journey (Court et al, 2009)
Stages of the purchase journey
Touch Points (McNeal, 2013)
Role of product search (Stage 2 of purchase journey)
Marketing needs to focus on: -Customer targeting -Content relevancy -Personalisation
Technology affecting purchase journey
Engaging customers at each stage
Information
- Description
- Mind Map on The customer journey, created by annabarker1 on 31/05/2014.
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- annabarker1
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