Mindmap
Multi Attribute Models
Inhalt der Mindmap
Multi Attribute Models
Attributes: Characteristics about the Ao (Object)
Beliefs: Cognitions about the specific Ao
Importance Weights: Priority of attribute to consumer
Attitudes are complex. Helps identify sbefici beliefs, the use of the consumers attitude can predict towards a brand or product.
MODELS
- 1. Fishbein (Original 3)
- 2. Theory of reasoned action
- 3. Theory of planned behaviour
Informationen
- Beschreibung
- University bachelor degree MKTG2501 Mindmap am Multi Attribute Models, erstellt von Kate Sherry am 11/06/2014.
- Erstellt von
- Kate Sherry
- Aufrufe
- 13
- Bewertung