Mind map
Multi Attribute Models
Map content
Multi Attribute Models
Attributes: Characteristics about the Ao (Object)
Beliefs: Cognitions about the specific Ao
Importance Weights: Priority of attribute to consumer
Attitudes are complex. Helps identify sbefici beliefs, the use of the consumers attitude can predict towards a brand or product.
MODELS
- 1. Fishbein (Original 3)
- 2. Theory of reasoned action
- 3. Theory of planned behaviour
Information
- Description
- University bachelor degree MKTG2501 Mind Map on Multi Attribute Models, created by Kate Sherry on 11/06/2014.
- Created by
- Kate Sherry
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