Lesson 2

Seite 1

What is Research?

process of systematic inquiry that entails collection of data

documentation of critical information

aims to establish facts and reach new conclusions.

Quantitative Data:

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

focuses on gathering numerical data

Seite 2

Strengths and Weaknesses of Quantitative Research.