Digital Marketing Strategy - The Essentials

Digital Marketing Strategy - The Essentials

1. Define Your Objectives

   • What do you want your plan to achieve?
   • What are your KPI's? How will you measure them?

2. Analyse Past Successes & Failures

   • What has worked in the past for your company?
   • In which areas has the company underperformed? How?
   • How are your competitors performing?

3. Know Your Audience

   • Who are you trying to reach with your digital strategy? Be specific: identify age, gender, location - as much detail as possible.
   • Use any information you can gather on you audience to develop key personas that you can tailor and aim your marketing campaign towards.

4. Identify Your Resources

   • What is your budget?
   • What digital channels do you have access to (e.g. paid promotion or organic? Set a clearly defined purpose for each channel.
   • Will your team be able to execute your digital strategy or will you need to outsource some of the work?

5. Implement Your Plan & Analyse Performance

   • Set up a calendar for your strategy and mark the key dates to begin its implementation.
   • Analyse how each element of your strategy does.
   • Optimise your strategy by making any necessary changes to improve its implementation and/or performance.