Diagnóstico

Seite 1

1. What is a Corporate culture?

a. It has to do with the dress code.

b. The leading style the company.

c. It doesn´t include any of the above.

d. It includes all of the above.

2. A (n) __________ is a person who helps and gives advices or even coaches new commers in a job.

a. mentor

b. autocratic

c. good leades

d. productive

Seite 2

3. The different hours employeers work during a periord of time is called.

a. schedule

b. shilft

c run over time

d. bonus

4. One of the top Notch advice for companies is that______

a. By changing management organization, companies can sell a wider range of products to the same custommers.

b. Companies should have different managers for checking different products.

c. The most important element of the company is its products.

d. Companies should be product-focued.

Seite 3

5. For a company to decide whether or not to extend or diversify their product range, they should consider the following: ________

a. competitor's activity.

b. marketing and product development cots.

c. both of the above

d. none of the above.

6. How can effectiveness of adverising be measured?

a. By grouping families according to products they consume.

b. By bradcasting products.

c. By collecting information on people's lifestyle.

d. By giving out samples of the product

Seite 4

7. Discuss how has internet changed the way of advertising.

8. What is cold-calling? How would you deal with it?