Online Marketing Note (Paul)

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Online Marketing Definition:

Online Marketing, or Internet Marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails.

Sources:

Wikipedia

Webopedia

YouTube

Online Marketing Strategy:

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)

Email marketing involves both advertising and promotional marketing

efforts via e-mail messages to current and prospective customers

Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg

http://www.youtube.com/watch?v=RSkWqI7M3Ts (Einbetten)

What is Search Engine Optimisation (SEO)?

SEO stands for “search engine optimization.” It is the process of

getting traffic from the “free,” “organic,” “editorial” or “natural”

listings on search engines. All major search engines such as Google, Yahoo and Bing

have such results, where web pages and other content such as videos or

local listings are shown and ranked based on what the search engine

considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Sources:

Search Engine Land

Leaders West

About.com

YouTube

Soldier of Fortune

eMarketer

http://www.youtube.com/watch?v=hF515-0Tduk (Einbetten)

http://www.slideshare.net/searchengineland/periodic-table-guide-to-seo-by-search-engine-land (Einbetten)

Black Hat SEO

"Black Hat" search engine optimization is customarily defined as

techniques that are used to get higher search rankings in an unethical

manner.

Techniques to Avoid:

Techniques To Avoid

Keyword stuffing: Packing long lists of keywords and

nothing else onto your site will get you penalized eventually by search

engines. Learn how to find and place keywords and phrases the right way

on your Web site with this article titled Learn Where And How To Put Keywords In Your Site Pages.

Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.

Doorway Pages: A doorway page

is basically a "fake" page that the user will never see. It is purely

for search engine spiders, and attempts to trick them into indexing the

site higher. Read more about doorway pages.

SEO Tactics:

- Quality Accessible Content

- Effective Keyword Research

- Link Building Strategies

- Blogging

- Creating Original content

- Updating website content

- Social media integration

- Creating landing pages

- Optimising metat-tags

- On-page optimisation

Social Media Marketing:

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Benefits of Social Media Marketing:

- Generates more business exposure

- Increases lead generation

- Gather marketplace information

- Rise search engine rankings

- Reduces marketing expenses

Excellent Example of Social Media Marketing - Pizza Republic

Online Marketing

SEO

Social Media