Quiz
References
Dieses Quiz enthält Fragetypen, die sich im gewohnten Player öffnen.
Fragen in diesem Quiz (4)
1The parasocial effect is a person’s [blank_start]onesided[blank_end] [blank_start]relationship[blank_end] with a [blank_start]character[blank_end] in a [blank_start]mediated[blank_end] [blank_start]environment[blank_end] such as the [blank_start]mass media[blank_end]
- Aonesided
- Brelationship
- Ccharacter
- Dmediated
- Eenvironment
- Fmass media
2[blank_start]Kishiya[blank_end] (2018) argues that it provides [blank_start]meaningful[blank_end] [blank_start]connection[blank_end] and [blank_start]sharing[blank_end] and stems from [blank_start]social[blank_end] [blank_start]identity[blank_end] needs
- Ameaningful
- Bconnection
- Csharing
- Dsocial
- Eidentity
- FKishiya
3[blank_start]Eagle et Al[blank_end] (2015) defines product placement as ‘the [blank_start]aim[blank_end] of inserting a recognisable [blank_start]branded[blank_end] [blank_start]product[blank_end] into the [blank_start]background[blank_end] or [blank_start]content[blank_end] of a [blank_start]range[blank_end] of [blank_start]media formats[blank_end].’
- AEagle et Al
- Bbranded
- Cproduct
- Dbackground
- Eaim
- Fcontent
- Grange
- Hmedia formats
4Kishiya (2018) states that CE ‘greatly influences [blank_start]consumption[blank_end] [blank_start]activities[blank_end] and transfers [blank_start]cultural[blank_end] [blank_start]meaning[blank_end] to [blank_start]products[blank_end] meaning while providing [blank_start]source credibility[blank_end] and [blank_start]attractiveness[blank_end].’
- Aconsumption
- Bactivities
- Ccultural
- Dmeaning
- Eproducts
- Fsource credibility
- Gattractiveness
Informationen
- Beschreibung
- IMC Quiz am References, erstellt von Flora Halfhide am 08/01/2020.
- Autor
- Flora Halfhide
- Sprache
- English
- Aufrufe
- 0
- Schlagwörter
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