14088111
Beschreibung
Quiz von Lorisse Bazley, aktualisiert more than 1 year ago
|
Erstellt von Lorisse Bazley
vor fast 6 Jahre
|
|
Frage 1
Frage
Which of the following is not a role of marketing communication in services?
Antworten
-
Adding value through communications content
-
Differentiating the services offering
-
Minimising the involvement of backstage personnel
-
Positioning the services offering
-
Promoting contribution of front stage personnel
Frage 2
Frage
A business sends consumers advertisements by text message based on their location in shopping centres. What kind of marketing communication is this?
Antworten
-
Mobile advertising
-
Self-service
-
Podcasting
-
Social networking
-
Word of mouth
Frage 3
Frage
Which of the following is NOT a method which would be likely to stimulate or dampen demand to match capacity?
Antworten
-
Price changes
-
Room upgrades at hotel
-
Running promotions
-
Training customers
-
Cut-price hair style on Tuesdays
Frage 4
Frage
Mittal and Baker (2002) highlight four problems for marketers seeking to promote service attributes. These are:
Antworten
-
generality, abstractness, non-searchability, mental impalpability
-
generality, abstractness, non-availability, mental impalpability
-
generality, concreteness, non-searchability, mental impalpability
Frage 5
Frage
The most important thing that Woolworths did to have a smooth transition to their new self-serve technology and educate their customers was to:
Antworten
-
vet intending consumers to ensure they had an understanding of technology
-
post explicit instructions at the checkout
-
have an online information sheet
-
send out information fliers to regular customers
-
have a staff member available to answer customer queries
Frage 6
Frage
_______, ______ and _______ represent three broad target audiences for any service communication and strategies.
Antworten
-
Media; users; employees
-
Prospects; users; employees
-
Organisations; users; employees
-
Prospects; media; employees
Frage 7
Frage
The traditional communications mix can be divided into two distinct channels – those that are:
Antworten
-
controlled by the organisation and by the media
-
information-based and those that are not
-
controlled by the organisation and those that are not
-
controlled by the media and those that are not
-
controlled by the organisation and those that are controlled by the media
Frage 8
Frage
If using direct marketing as a tool to send personalised messages to a highly targeted audience, the best approach is to use:
Antworten
-
permission marketing
-
encourage consumers to sign up for the messages
-
persuade consumers to volunteer their attention
-
all of the above
-
b and c
Frage 9
Frage
Two methods which Google uses to enable organisations to display their ads at websites which are part of the Google content networks are:
Antworten
-
ease of use and AdSense
-
AdWords and AdSense
-
sponsored links and AdSense
-
AdWords and ease of use
-
AdWords and sponsored links
Frage 10
Frage
Which of the following is NOT a technique that marketers would be likely to use in encouraging word of mouth from satisfied customers?
Antworten
-
Creating exciting promotions
-
Paying for the promotion of word of mouth
-
Presenting and publicising testimonials
-
Referencing knowledgeable individuals
-
Referencing other purchasers
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.