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M303 Exam II

Beschreibung

This should help
Zak Alan
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Zusammenfassung der Ressource

Frage 1

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In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the incidence rate.
Antworten
  • True
  • False

Frage 2

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In a Basic Experimental Design, the research designer would be manipulating only one independent variable.
Antworten
  • True
  • False

Frage 3

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For a self-administered questionnaire in survey research, the field worker and the respondent are in face-to-face contact.
Antworten
  • True
  • False

Frage 4

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If the type of behavior in question occurs infrequently, observation research would be preferable to survey research.
Antworten
  • True
  • False

Frage 5

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Which of the following is not a precondition to demonstrate causation?
Antworten
  • isolation of the effect variable (indicate transfer relationship)
  • predictable statistical relationship between two variables (show concomitant variation)
  • appropriate time order of occurrence (correct temporal sequence)
  • elimination of other possible causal factors (avoid spurious association)

Frage 6

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Physiological measurement devices are a(an) _______________ observation research format.
Antworten
  • personal
  • mechanical
  • human
  • inert

Frage 7

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In survey research, mistakes made in the transfer of a respondent's answers from the completed questionnaire to a SPSS data file is:
Antworten
  • interviewer error
  • data processing error
  • non response bias
  • interviewer cheating

Frage 8

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A researcher records on blank note cards the waiting time of customers in a checkout line at a grocery store. This is an example of:
Antworten
  • structured observation
  • contrived observation
  • unstructured observation
  • response latency

Frage 9

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All of the following are a type of personal interview, except:
Antworten
  • mall-intercept
  • executive (or office)
  • mail panel
  • door-to-door (or in-home)

Frage 10

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A marketing research firm conducts a test market to assess the attractiveness of packaging colors for a snack foods product by having subjects view proposed packaging designs on a computer screen. This is an example of a:
Antworten
  • controlled test market
  • field test market
  • standard test market
  • simulated test market

Frage 11

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In a Factorial Experimental Design, the research designer would be manipulating more than one independent variable.
Antworten
  • True
  • False

Frage 12

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In survey research, the percentage of persons in the general population that fit the qualifications to be sampled is the response rate.
Antworten
  • True
  • False

Frage 13

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For an electronic communication survey, the field worker and the respondent are in face-to-face contact.
Antworten
  • True
  • False

Frage 14

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If the type of behavior of interest to a researcher occurs infrequently, survey research would be preferable to observation research.
Antworten
  • True
  • False

Frage 15

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When a researcher tries to say that the results of a test market in Indianapolis will hold in a national rollout of a new product, this researcher is concerned with:
Antworten
  • internal validity
  • external validity
  • constant error
  • the repeated measures effect

Frage 16

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Content analysis is a (an) ______________ observation research format.
Antworten
  • disguised
  • human or personal
  • mechanical or electrical
  • ethnographic

Frage 17

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A field worker wearing a baseball cap with the name of the research client's store during the survey would most likely result in:
Antworten
  • interviewer bias
  • interviewer error
  • non response bias
  • interviewer cheating

Frage 18

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Conducting a survey in a high pedestrian traffic location is a:
Antworten
  • door-to-door survey
  • traffic counter survey
  • mail panel survey
  • mall-intercept survey

Frage 19

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Which of the following is not a dimension along which approaches to observation vary?
Antworten
  • direct vs. contrived
  • visible vs. hidden
  • rigid vs. flexible
  • human vs. mechanical

Frage 20

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A marketing research firm conducts a test market for a household laundry detergent product at all mass-merchandiser stores in Louisville and its suburbs. This is an example of a:
Antworten
  • simulated test market
  • controlled test market
  • standard test market
  • demographic test market

Frage 21

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Laboratory experiments tend to have less internal validity than field experiments.
Antworten
  • True
  • False

Frage 22

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In survey research, the percentage of total attempted interviews that are successfully completed is the response rate.
Antworten
  • True
  • False

Frage 23

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A person selected to participate in an ad hoc mail survey would receive several questionnaires over the time period of this particular research study.
Antworten
  • True
  • False

Frage 24

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In order for observation research to take place, the needed information must be observable.
Antworten
  • True
  • False

Frage 25

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The question as to whether the independent variable was the sole cause of the change in the dependent variable is the basic issue in:
Antworten
  • a repeated measures study
  • a matching study
  • internal validity
  • external validity

Frage 26

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A mystery shopper is a (an) _______________ observation research format.
Antworten
  • store traffic
  • mechanical or electrical
  • human or personal
  • inert

Frage 27

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A field worker accidentally omits a question on a questionnaire that asks a respondent for his/her home Zip Code and makes-up answers before turning in the questionnaires. This situation is an example of:
Antworten
  • sample selection error
  • data processing error
  • non response bias
  • interviewer cheating

Frage 28

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Which of the following is a contrived situation for observation research?
Antworten
  • getting subjects to participate in a simulated store situation so that their behavior can be observed
  • when the subject has no knowledge that he/she is being observed
  • the observer plays no part in the behavior of interest
  • the observer uses a pre-printed observation research form to record the subject's behavior

Frage 29

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Which of the following is not a type of electronic communications survey method?
Antworten
  • fax survey
  • computer assisted personal interviewing (CAPI)
  • e-mail survey
  • computerized voice-activated telephone interview

Frage 30

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Which of the following is a limitation of using a test market?
Antworten
  • test markets are more expensive relative to descriptive research studies
  • the potential for loss of secrecy while the test market is underway
  • conducting a test market normally requires more time than conducting a survey
  • All of the above are limitations of a test market

Frage 31

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Laboratory experiments tend to have less external validity than field experiments.
Antworten
  • True
  • False

Frage 32

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In survey research, the percentage of total attempted interviews that are successfully completed is the incidence rate.
Antworten
  • True
  • False

Frage 33

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An internet (web) survey in which the research designer specifically selects potential respondents is a recruited survey.
Antworten
  • True
  • False

Frage 34

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An advantage of observation research is that it captures what people say they do as opposed to their actual behaviors.
Antworten
  • True
  • False

Frage 35

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Which term refers to an experimental design element that unintentionally provides subjects with hints about the research hypothesis?
Antworten
  • confounding effect
  • Hawthorne effect
  • testing effect
  • demand characteristic

Frage 36

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Scanner-based research is a (an) _____________ observation research format.
Antworten
  • personal
  • mechanical
  • human
  • inert

Frage 37

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In answering a question on a questionnaire, the respondent accidentally provides an incorrect answer. This situation is an example of:
Antworten
  • deliberate falsification
  • processing error
  • non response bias
  • unconscious misrepresentation

Frage 38

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Compared to a natural observation research situation, a contrived observation research situation would not:
Antworten
  • allow the researcher to collect data faster
  • allow for more control over things that might distort the behavior being studied
  • result in lower project costs
  • provide a more realistic environment in which to observe the behavior of interest

Frage 39

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The interviewer would be in voice contact with the respondent in a (an):
Antworten
  • computer-assisted telephone interview (CATI)
  • fax survey
  • computer assisted personal interview (CAPI)
  • e-mail survey

Frage 40

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Which of the following is a limitation of using a test market?
Antworten
  • test markets are less expensive relative to descriptive research studies
  • the potential for loss of secrecy while the test market is underway
  • conducting a test market normally requires less time than conducting a survey
  • All of the above are limitations of a test market

Frage 41

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The conceptual definition is a verbal explanation of what a concept is and what it is not
Antworten
  • True
  • False

Frage 42

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Measuring only once characteristic of a retailer's customer service would be an example of the use of an uni-dimensional measurement scale.
Antworten
  • True
  • False

Frage 43

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An advantage of a multiple choice (or multi-item or determinant-choice) question is the lack of limitations on the respondent's answers.
Antworten
  • True
  • False

Frage 44

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The ability of a measurement scale to provide consistent results over time is referred to as its:
Antworten
  • reliability
  • level
  • validity
  • skip pattern

Frage 45

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A marketing research firm needs to obtain information from past customers of a fitness center. What type of question should be used to determine if a potential respondent meets this requirement?
Antworten
  • screening question
  • rating question
  • ranking question
  • skip pattern question

Frage 46

Frage
A nominal level scale has which of the following scaling properties?
Antworten
  • order and assignment, but no origin and distance
  • order, assignment, origin, and distance
  • order, assignment, and origin, but not distance
  • only assignment

Frage 47

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The following question and provided answer choices are an example of what type of scale?... The quality of the customer service that you received today at Joe's Pizza Restaurant was: (please circle one choice) excellent________very good_________good___________very poor
Antworten
  • unbalanced scale
  • ranking scale
  • balanced scale
  • non-forced choice scale

Frage 48

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Using an ordinal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the _________ for the obtained data.
Antworten
  • mode but no other measures of central tendency
  • mode and median
  • mode, median, and mean
  • mode and standard deviation

Frage 49

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The following is an example of what type of question? The quality of the pizza at Joe's Pizza, three-time winner of the "Best of Bloomington Pizza" award, is:__________ Excellent ____________Good
Antworten
  • pivot question
  • biased question
  • semantic differential question
  • checklist question

Frage 50

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What type of scale is the following? Please circle the service characteristic on each line that is most important to you when making a purchase on an online retailer's website. order shipped correctly - order arrived when promised order arrived when promised - convenient merchandise return convenient merchandise return - order shipped correctly
Antworten
  • numerical scale
  • paired comparison scale
  • constant sum scale
  • rating scale

Frage 51

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A rule is a guide, method, or command that tells a researcher what to do in measuring an object.
Antworten
  • True
  • False

Frage 52

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Measuring five characteristics of a restaurant's delivery service quality would be an example of the use of a multi-dimensional measurement scale.
Antworten
  • True
  • False

Frage 53

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A disadvantage of a multiple choice (or multi-item or determinant-choice) question is the limitations on the respondent's answers.
Antworten
  • True
  • False

Frage 54

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The ability of a scale to measure what was intended to be measured is referred to as its:
Antworten
  • reliability
  • level
  • validity
  • intensity

Frage 55

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A few questions on a questionnaire will not apply to students under the age of 21 while a few other questions will only apply to students 21 years old or older. The majority of questions on the questionnaire are applicable to all students. What type of question should be used in this situation by the research designer.
Antworten
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Frage 56

Frage
An interval scale has which of the following scaling properties?
Antworten
  • order and assignment, but not origin and distance
  • order, assignment, origin, and distance
  • order, assignment, and distance, but not origin
  • only distance

Frage 57

Frage
The following question and provided answer choices are an example of what type of scale? The quality of the dessert that you had after dinner today was: (please circle one) excellent - good - fair - poor - very poor
Antworten
  • ratio scale
  • ranking scale
  • rating scale
  • non-forced choice scale

Frage 58

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Using a nominal scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ______ for the obtained data.
Antworten
  • mode but no other measures of central tendency
  • mode and median
  • mode, median, and mean
  • mode and standard deviation

Frage 59

Frage
What is wrong with the following question and provided answer choices on a questionnaire? What was your annual household income for 2014? _________ less than 30k _________ 30k - 40k _________ 50k - 60k _________ more than 60k
Antworten
  • the response categories are not exhaustive.
  • the response categories are not mutually exclusive
  • it is a double-barreled question
  • All of the above are errors in this question

Frage 60

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What type of scale is the following? Please divide 100 points between each of these service characteristics based on their importance to you in ordering from an online retailer. __________ order shipped correctly __________ order arrived when promised __________ convenient merchandise return
Antworten
  • numerical scale
  • paired comparison scale
  • constant-sum scale
  • rating scale

Frage 61

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The operational definition specifies the methods to be used in measuring a concept.
Antworten
  • True
  • False

Frage 62

Frage
Measuring five characteristics of a retailer's customer service would be an example of the use of a uni-dimensional measurement scale.
Antworten
  • True
  • False

Frage 63

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Questions in which the respondent can reply in his/her own words are open-ended response questions.
Antworten
  • True
  • False

Frage 64

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The reliability of a measurement scale refers to its:
Antworten
  • internal consistency
  • external completeness
  • validity capture
  • skip pattern sequence

Frage 65

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A marketing research firm needs to obtain information from current customers of a casual dining food restaurant. What type of question should be used to determine if a potential respondent meets this requirement?
Antworten
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Frage 66

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A scale which can only name or identify persons, objects, or events, but has no other measurement capabilities is a (an):
Antworten
  • ratio level scale
  • ordinal level scale
  • nominal level scale
  • interval level scale

Frage 67

Frage
A respondent asked to assign each of the IU campus libraries to one of the following four groups - totally awesome, awesome, somewhat awesome, and not worth my time. This is an example of a:
Antworten
  • choosing task
  • ranking task
  • rating task
  • sorting

Frage 68

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Using a ratio scale for the provided answer choices to a question on a questionnaire allows the researcher to calculate the ________ for the obtained data.
Antworten
  • mode but no other measures of central tendency
  • mode and median but no other measures of central tendency
  • mean, median, variance, and standard deviation
  • median and mean, but not the mode and standard deviation

Frage 69

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What is wrong with the following question and provided answer choices on a questionnaire? How much money did you have in your personal savings account on January 31, 2015? _____ less than 10k ______ 10k - 20k ______ 20k - 30k ______ more than 30k
Antworten
  • the response categories are not exhaustive
  • the response categories are not mutually exclusive
  • it is a double-barreled question
  • All of the above are errors in this question

Frage 70

Frage
Which of the following is an example of a category scale?
Antworten
  • numerical scale
  • Stapel scale
  • Likert scale
  • All of the above are correct

Frage 71

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A verbal explanation of what a concept is and what it is not is called a criterion definition.
Antworten
  • True
  • False

Frage 72

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An ordinal scale is the simplest level of measurement scale.
Antworten
  • True
  • False

Frage 73

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The unit of analysis for a questionnaire is the respondent.
Antworten
  • True
  • False

Frage 74

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Measurement is a process by which numbers can be assigned in a precise manner to a person following specific rules to represent quantities of attributes of the person.
Antworten
  • True
  • False

Frage 75

Frage
A marketing research firm needs to obtain information from parents of university students. What type of question should be used to determine if a potential respondent meets this requirement?
Antworten
  • screening question
  • double-barreled question
  • neutral category question
  • skip pattern question

Frage 76

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As discussed in this course, the distinction between an interval level scale and a ratio level scale involves which scaling property?
Antworten
  • order
  • assignment
  • origin
  • distance

Frage 77

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What type of scale is this? The ease of the navigation on the YourTexts4Less.com web site is: (please circle one) very very good - very good - good - poor - very poor - very very poor
Antworten
  • unbalanced scale
  • ranking scale
  • behavioral intent scale
  • forced-choice scale

Frage 78

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Which of the following is an advantage of an open-ended response question?
Antworten
  • the ability to easily obtain simple information
  • the ease of coding the responses for future analysis
  • the lack of limitations on the respondent's answers
  • Both (a.) and (b.) are correct

Frage 79

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The following is an example of what type of question? Please mark which of the following news websites you viewed yesterday. _____cnn.com ________foxnews.com ______idsnews.com ________msnbc.com
Antworten
  • stapel question
  • biased question
  • semantic differential question
  • checklist question

Frage 80

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What type of scale is the following? Please circle the number that best represents how happy or unhappy you are with CampusClothingOnline.com's merchandise return process.
Antworten
  • numerical scale
  • paired comparison scale
  • constant-sum scale
  • LIkert scale

Frage 81

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In a Factorial Experimental Design you are able to measure interaction effects of independent variables.
Antworten
  • True
  • False

Frage 82

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When you use two or more Survey Research Methods in a coordinated effort... you are using a _______.
Antworten
  • incidence rate
  • mixed mode survey
  • response rate

Frage 83

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What conditions are necessary for the use of observation research?
Antworten
  • needed information must be observable
  • behavior of interest must be repetitive, frequent, or predictable
  • for human observation formats, the behavior of interest must be of relatively short duration
  • All of the above are correct.

Frage 84

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Interviewer cheating is an error due to the interviewer falsifying entire interview, or parts of it.
Antworten
  • True
  • False

Frage 85

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This type of error is due to interviewer’s mistake in recording the respondent’s answer...
Antworten
  • sample selection error
  • interviewer error
  • interviewer cheating
  • data-processing error

Frage 86

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This type of error is due to incorrect selection of population elements for the sample...
Antworten
  • sample selection error
  • data-processing error
  • interviewer error
  • interviewer cheating

Frage 87

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Administrative error is an error caused by the improper administration or execution of the research task.
Antworten
  • True
  • False

Frage 88

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This type of error is due to the respondent offering “researcher’s expected” response...
Antworten
  • acquiescence bias
  • interviewer bias
  • social desirability bias
  • extremity bias

Frage 89

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This type of error is due to the interviewer’s influencing of respondent’s answers...
Antworten
  • social desirability bias
  • acquiescence bias
  • extremity bias
  • interviewer bias

Frage 90

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This type of error is due to the respondent selecting endpoint answers...
Antworten
  • extremity bias
  • interviewer bias
  • social desirability bias
  • acquiescence bias

Frage 91

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This type of error is due to the respondent selecting answers that other persons would view favorably...
Antworten
  • extremity bias
  • acquiescence bias
  • social desirability bias
  • interviewer bias

Frage 92

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Mystery Shoppers are a (an) ___________observation research format.
Antworten
  • personal (human)
  • mechanical
  • inert
  • electronic

Frage 93

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In-store observation is a (an) ___________observation research format.
Antworten
  • mechanical/electronic
  • personal (human)
  • inert

Frage 94

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Physical Trace or Artifacts are a (an) ___________observation research format.
Antworten
  • personal (human)
  • mechanical/electronic
  • inert

Frage 95

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Audit or Inventories are a (an) ___________observation research format.
Antworten
  • Mechanical/Electronic
  • Personal (human)
  • Inert

Frage 96

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Content Analysis is a (an) ___________observation research format.
Antworten
  • personal (human)
  • mechanical/electronic
  • inert

Frage 97

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What is the device that measures galvanic skin response, a measure of involuntary changes in the electrical resistance of the skin?
Antworten
  • pupilometer
  • psychogalvanometer
  • voice-pitch analysis

Frage 98

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Response latency is the amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference.
Antworten
  • True
  • False

Frage 99

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What is the name of a machine that allows one to measure what portions of the brain are active at a given time?
Antworten
  • Response Latency
  • Magnetic Resonance Imagery Device
  • Pupilometer
  • Psychogalvanometer

Frage 100

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What term is used to denote a proportion of people who are exposed to an Internet ad who actually click on its hyperlink to enter its website?
Antworten
  • Click Through Rate CTR
  • Pupilometer
  • Psychogalvanometer

Frage 101

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This type of validity is defined as the ability of a measure to correlate with other standard measures of similar constructs or established criteria.
Antworten
  • criterion validity
  • construct validity
  • convergent validity
  • discriminant validity

Frage 102

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This type of validity depends on internal consistency so that multiple measures converge on a single meaning.
Antworten
  • discriminant validity
  • criterion validity
  • construct validity
  • convergent validity

Frage 103

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This type of validity is the extent to which individual measure' content match the intended concept's definition.
Antworten
  • criterion validity
  • construct validity
  • face (content) validity
  • convergent validity

Frage 104

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This type of validity exists when a measure reliably measures and truthfully represents a unique concept; it consists of several components including face validity, convergent validity, criterion validity, and discriminant validity.
Antworten
  • Construct Validity
  • John Denver

Frage 105

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This type of validity represents how unique or distinct is a measure; a scale should not correlate too highly with a measure of a different construct.
Antworten
  • convergent validity
  • discriminant validity
  • construct validity
  • face (content) validity

Frage 106

Frage
Sampling Error arises because of inadequacies of the actual respondents to represent the population of interest
Antworten
  • True
  • False

Frage 107

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_________ error results from some imperfect aspect of the research design that causes respondent error or from a mistake in the execution of the research....
Antworten
  • Sampling
  • Systemic
  • Administrative

Frage 108

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Population parameter refers to some true value of a phenomenon within a population...
Antworten
  • True
  • False

Frage 109

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A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter...
Antworten
  • population parameter
  • respondent error
  • sample bias

Frage 110

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A category of sample bias resulting from some respondent action such as lying or inaction such as not responding
Antworten
  • respondent error
  • sampling error
  • nonrespondents

Frage 111

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Sample members who are not contacted or who refuse to cooperate in the research...
Antworten
  • nonrespondents
  • people who aren't diggin it

Frage 112

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___________________________ is a screening procedure that involves a trial run with a group of respondents to iron out fundamental problems in survey design
Antworten
  • pretesting
  • click rate
  • prescreening

Frage 113

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______________ is a survey method that requires the interviewer to travel to the respondent's location to drop off questionnaires that will be picked up later
Antworten
  • cover letter
  • drop off method
  • e-mail surveys

Frage 114

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A cover letter is aletter that accompanies a questionnaire to induce the reader to complete and return the questionnaire...
Antworten
  • True
  • False

Frage 115

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This a description of what time of interviewing technique: telephone interviews conducted from a central location, allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively
Antworten
  • central location interviewing
  • random digit dialing
  • self-administered questionnaires

Frage 116

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Item Nonresponse is the failure of a respondent to provide an answer to a survey question
Antworten
  • True
  • False

Frage 117

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______________ bias that occurs because people who feel strongly about a subject are more likely to respond to survey questions than people who feel indifferent about it
Antworten
  • self-selection bias
  • response bias
  • extremity bias

Frage 118

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These are potential respondents in the sense that they are members of the sampling frame but who don't receive the request to participate in the research...
Antworten
  • refusals
  • no contacts
  • nonresponse error

Frage 119

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These are questions in which respondents are given specific, limited-alternative responses and asked to choose the one closest to their own viewpoint
Antworten
  • open-ended response questions
  • fixed-alternative questions
  • simple dichotomy questions

Frage 120

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A Simple Dichotomy question is a fixed-alternative question that requires the respondent to choose one of two alternatives
Antworten
  • True
  • False

Frage 121

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________________is a fixed-alternative question that asks for an answer about general frequency of occurence
Antworten
  • checklist question
  • frequency-determination question
  • multiple choice question
  • leading question

Frage 122

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__________ is a fixed-alternative question that allows the respondent to provide multiple answers to a single question by checking off items
Antworten
  • leading question
  • frequency-determination question
  • checklist question
  • loaded question

Frage 123

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________ is a question that suggests a socially desirable answer or is emotionally charged
Antworten
  • leading question
  • loaded question
  • checklist question
  • frequency-determination question

Frage 124

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_________ is a question that suggests or implies certain answers... it directs the user to an answer
Antworten
  • loaded question
  • checklist question
  • leading question
  • frequency-determination question

Frage 125

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____________ is an introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual
Antworten
  • counterbiasing statement
  • loaded question
  • split-ballot technique

Frage 126

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A Split Ballot technique is process of using two alternative phrasings of the same question for respective halves of a sample to elicit a more accurate total response than would a single phrasing
Antworten
  • True
  • False

Frage 127

Frage
_______________ is a question that may induce bias because it covers two or more issues at once
Antworten
  • double-barreled question
  • aided-recall
  • split-ballot technique

Frage 128

Frage
Order Bias results when a particular sequencing of questions that affects the way a person responds or when the choices provided as answers favors one response over another
Antworten
  • True
  • False

Frage 129

Frage
____________ is asking general questions before specific questions in order to obtain unbiased responses
Antworten
  • order bias
  • funnel technique
  • randomized response technique
  • unaided recall

Frage 130

Frage
___________________ involve(s) randomly assigning respondents to answer either the question of interest or a mundane and embarrassing question
Antworten
  • randomized response techniques
  • funnel technique
  • survey flow
  • split-ballot technique

Frage 131

Frage
_________ is a term referring to a respondent who stops answering questions before reaching the end of the survey
Antworten
  • survey flow
  • breakoff
  • filter questions
  • funnel technique

Frage 132

Frage
A Filter Question is a question that screens out respondents who are not qualified to answer a second question
Antworten
  • True
  • False

Frage 133

Frage
____________ is the term allocated to the process of directing respondents to alternative portions of the questionnaire based on their response to a filter question
Antworten
  • branching
  • heat map question
  • skip pattern question

Frage 134

Frage
Several similar questions of the same format all arranged in a grid format are called a ____________________
Antworten
  • index question
  • multiple-grid (matrix table) question
  • heat map question

Frage 135

Frage
______________ is a graphical question that tracks the part of an image or advertisement that most captures a respondent's attention
Antworten
  • heat map question
  • multiple grid (matrix table) question
  • branching

Frage 136

Frage
_______________ software allows question answers to be inserted into later questions
Antworten
  • Piping
  • Tubing
  • Funneling

Frage 137

Frage
_______________ is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research
Antworten
  • Preliminary Tabulation
  • Back Translation
  • Piping Software
  • Branching

Frage 138

Frage
Back translation is the process of taking a questionnaire that has previously been translated into another language and having a second, independent translator translate it back to the original language
Antworten
  • True
  • False

Frage 139

Frage
_________________ is the process of describing some property of a phenomenon of interest, usually by assigning numbers in a reliable and valid way
Antworten
  • Concept
  • Measurement
  • Operationalization
  • Branching

Frage 140

Frage
__________________ is the process of identifying scale devices that correspond to properties of a concept involved in a research process
Antworten
  • Scale
  • Concept
  • Operationalization

Frage 141

Frage
Correspondence rules indicate the way that a certain value on a scale corresponds to a true value of a concept
Antworten
  • True
  • False

Frage 142

Frage
___________ scales represent the most elementary level of measurement in which values are assigned to an object for identification or classification purposes only
Antworten
  • Ordinal scales
  • Nominal scales
  • Interval Scales
  • Ratio Scales

Frage 143

Frage
__________ are ranking scales allowing things to be arranged based on how much of some concept they possess
Antworten
  • Ordinal scales
  • Ratio scales
  • Interval scales
  • Nominal Scales

Frage 144

Frage
Interval scales are scales that both have nominal and ordinal properties, but that also capture information about differences in quantities of a concept from one observation to the next
Antworten
  • True
  • False

Frage 145

Frage
_________________ represent the highest form of measurement in that they have all the properties of interval scales with the additional attribute of representing absolute quantities; characterized by a meaningful absolute zero Zero represents an absence of a concept
Antworten
  • Ratio Scales
  • Nominal Scales
  • Ordinal Scales

Frage 146

Frage
These measures take on only one of a finite number of values
Antworten
  • discrete measures
  • continuous measures

Frage 147

Frage
This type of measures reflect the intensity of a concept by assigning values that can take on any value along a scale range
Antworten
  • continuous measures
  • discrete measures

Frage 148

Frage
This type of measure assigns a value to an observation based on a mathematical derivation of multiple variables
Antworten
  • composite measures
  • index measures
  • continuous measures

Frage 149

Frage
A Summated Scale is a scale created by simply summing the response to each item making up the composite measure. The scores can be but do not have to be averaged by the number of items making up the composite scale
Antworten
  • True
  • False

Frage 150

Frage
_______________ is an indicator of a measure's internal consistency
Antworten
  • Validity
  • Reliability

Frage 151

Frage
_______________ represents a measure's homogeneity or the extent to which each indicator of a concept converges on a common meaning
Antworten
  • Validity
  • Internal Consistency
  • External Consistency

Frage 152

Frage
_________________is a method for assessing internal consistency by checking the results of one-half of a set of scaled items against the results from the other half
Antworten
  • Split-half method
  • Internal Consistency
  • Mixed method mode

Frage 153

Frage
The most commonly applied estimate of a multiple item scale's reliability. It represents the average of all possible split-half reliabilities for a construct
Antworten
  • coefficient alpha
  • coefficient beta

Frage 154

Frage
An enduring disposition to consistently respond in a given manner to various aspects of the world; composed of affective, cognitive, and behavioral components
Antworten
  • attitude
  • vibe
  • emotion

Frage 155

Frage
______________________ is a measure of attitudes that consists of a series of bipolar rating scales with opposite terms on either end
Antworten
  • Semantic Differential
  • Likert Scale
  • Constant Sum Scale

Frage 156

Frage
____________________ is a model that constructs an attitude score based on the multiplicative sum of beliefs about an option times the evaluation of those belief characteristics
Antworten
  • Multi-Attribute Model
  • Balanced Model
  • Multi-Field Model

Frage 157

Frage
________________ is a measure of the amount of Internet postings that involve a specific name or term
Antworten
  • Conversation Volume
  • Click Through Rate
  • Eye-Tracking Monitoring

Frage 158

Frage
_______________ are categorical variables included in the stat analysis of experimental data as a way of statistically controlling or accounting for variance due to that variable
Antworten
  • Blocking variables
  • Experimental variables
  • Conditional variables

Frage 159

Frage
___________ is a continous variable included in the statistical analysis as a way of statistically controlling for variance due to that variable
Antworten
  • Blocking variable
  • Covariate
  • Main effect

Frage 160

Frage
___________ is the experimental difference in a dependent variable means between the different levels of any single experimental variable
Antworten
  • Main effect
  • Interaction effect
  • Experimental effect

Frage 161

Frage
___________ is the differences in dependent variable means due to a specific combination of independent variables
Antworten
  • Main effect
  • Interaction effect
  • Experimentation effect

Frage 162

Frage
Experiment treatment is the term referring to the way an experimental variable is manipulated
Antworten
  • True
  • False

Frage 163

Frage
_____________ refers to a specific treatment combination associated with an experimental group
Antworten
  • Cell
  • Control Group
  • Test Units

Frage 164

Frage
This occurs if the sampling units in an experimental cell are somehow different than the units in another cell, and this difference affects the dependent variable
Antworten
  • systematic or nonsampling error
  • experimentation error
  • funneling error

Frage 165

Frage
An experimental _____________ means that there is an alternative explanation beyond the experimental variables for any observed differences in the dependent variable
Antworten
  • confound
  • demand characteristic
  • demand effect

Frage 166

Frage
Demand effect occurs when demand characteristics actually affect the dependent variable
Antworten
  • True
  • False

Frage 167

Frage
A ___________ is a device that controls the amount of time a subject is exposed to a visual image
Antworten
  • Tachistoscope
  • Electronic scanner
  • Dumb galvo thing

Frage 168

Frage
______________ involves repeated measures because with each treatment the same subject is measured
Antworten
  • Within-subjects design
  • Research design
  • Between subjects design

Frage 169

Frage
In Between subjects design research subject receives only one treatment combination
Antworten
  • True
  • False

Frage 170

Frage
_______________ is a validity test of an experimental manipulation to make sure that the manipulation does produce differences in the independent variable
Antworten
  • External Validity
  • Internal Validity
  • Manipulation Check

Frage 171

Frage
____________ occurs when a change other than the experimetnal treatment occurs during the course of an experiment that affects the dependent variable
Antworten
  • History Effect
  • Manipulation Check
  • Cohort Effect

Frage 172

Frage
____________ refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups
Antworten
  • Cohort Effect
  • Maturation Effect
  • History Effect

Frage 173

Frage
_____________ occurs when some subjects withdraw from the experiment before is completed
Antworten
  • Mortality Effect (Sample Attrition)
  • Instrumentation Effect
  • History Effect

Frage 174

Frage
__________ is a nuisance that occurs when change in the wording of questions, a change in interviewers, or a change in other procedures causes a change in the dependent variable
Antworten
  • Instrumentation Effect
  • History Effect
  • Mortality Effect
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