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Quiz von Michelle Parker, aktualisiert more than 1 year ago
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Erstellt von Michelle Parker
vor etwa 2 Jahre
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Frage 1
Frage
Which one of the following is a method of secondary market research?
Antworten
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Questionnaires
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Government Reports
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Surveys
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Focus groups
Frage 2
Frage
Which one of the following could be a financial objective for the owners of a small shoe retail company?
Image:
Profit (binary/octet-stream)
Antworten
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Personal satisfaction
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Increases production quality
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Increased market share
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Loyal employees
Frage 3
Frage
Which one of the following is an external source of finance for the owner of a business?
Antworten
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Bank loan
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Retained profit
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Personal savings
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Selling assets
Frage 4
Frage
Which functional area would be responsible for quality control?
Antworten
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Marketing
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Human resources
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Production
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Administration
Frage 5
Frage
In February 2018 a small Kenyan shoe retail company imported 50 handbags from Italy and paid 20 Euros for them.
The exchange rate at that time was 1Euro was 124.48 Kenyan Shillings
How much did they have to pay in Kenyan Shillings for each imported handbag?
Antworten
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2,489.60
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6,224.00
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24,896.00
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124,480.00
Frage 6
Frage
Link to the previous question
If the exchange rate changed to 1 euro =117.79 Kenyan shillings
What effect would this change have on the cost of an imported handbag?
Antworten
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Import costs wold be unchanged
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Net cash flow would improve
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The price of the handbags in euros would rise
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The cost of importing a handbag would fall
Frage 7
Frage
Which of the following is an external source of finance?
Antworten
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Retained profit
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Selling assets
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Sales revenue
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Share capital
Frage 8
Frage
Which one of the following could be used to gather data for a business?
Antworten
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Market research
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Market orientation
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Market segmentation
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Market place
Frage 9
Antworten
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total costs and fixed costs are the same
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fixed costs and variable costs are the same
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total costs and revenue are the same
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fixed costs and revenue are the same
Frage 10
Frage
Which of the following is an element of the marketing mix?
Antworten
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Pay
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Price
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Profit
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Productivity
Frage 11
Frage
Which of the following terms describes a situation where a worker is given the authority to carry out a task that a manager would normally do?
Antworten
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Job rotation
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Job share
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Part-time employment
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Delegation
Frage 12
Frage
Which of the following could be a non-financial objective for the owner of a business?
Antworten
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Improved chance of survival
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increased market share
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Personal satisfaction
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Increased profit
Frage 13
Frage
Which of the following is a measure of the liquidity of a business?
Antworten
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Net cash flow
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Profit
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Revenue
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Total costs
Frage 14
Frage
Which of the following is a reason why a business would advertise its products?
Antworten
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To shorten the product life cycle
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To create customer loyalty
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To identify gaps in the market
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To create employment
Frage 15
Frage
Which of the following describes a person who pays to use another business’s products and branding?
Antworten
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Franchisor
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Entrepreneur
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Franchisee
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Shareholder
Frage 16
Frage
Which one of the following is an internal source of finance that could be used by a company?
Antworten
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Crowdfunding
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Venture capital
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Selling assets
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Personal savings
Frage 17
Frage
Which one of the following is an example of an external economy of scale?
Antworten
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Bulk buying of raw materials
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Employing specialist workers
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Purchasing more productive machinery
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Improving infrastructure
Frage 18
Frage
The cost of manufacturing an iPod nano 6 is estimated to be US$45.
If Apple used a mark-up of 200%, identify the selling price of an iPod nano 6.
Antworten
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US$ 90
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US$ 135
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US$ 170
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US$245
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