Quiz
Chapter 6
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Fragen in diesem Quiz (15)
1The key types of risk companies face include:
- AMarket Risk
- BTechnology Risk
- CDomino Risk
- DExecution Risk
- EAll of the Above
- FA, B and D
2As important as helping you determine what to do, a well-defined strategic position is a boon in helping you decide what NOT to do.
- ARichtig
- BFalsch
3Key Differentiators, such as price, quality, convenience, and selection, are characteristics that differentiate one company from another. These motivate customers to buy from one company rather than either choosing another company or not buying at all.
- ARichtig
- BFalsch
4The first company to gain a foothold in the market can often leverage being early into a significant competitive advantage.
- ARichtig
- BFalsch
5You should judge your competition solely on the basis of whether your product or service is better than theirs.
- ARichtig
- BFalsch
6A true strategic position is not the same as an advertising campaign or slogan.
- ARichtig
- BFalsch
7A SWOT chart delineates what?
- AStrengths, Weaknesses, Operations, Trends
- BStrengths, Weaknesses, Opportunities, Trends
- CStrengths, Weaknesses, Opportunities, Threats
- DStrengths, Weaknesses, Options, Threats
8Barriers to entry may include:
- AGovernment Regulation
- BIntellectual Property
- CEconomy of Scale
- DMarket Saturation
- EAll of the Above
- FA, B and C
9Every business involves risk.
- ARichtig
- BFalsch
10Branding is
- AEasy to Achieve
- BExpensive
- CTime consuming
- DDefined by consistent quality, price, service or convenience
- EAll of the Above
- FB, C and D
11A first-mover advantage may enable entrepreneurs to:
- ACapture significant market share before competitors enter market
- BSecure strategic partners
- CCapture media attention
- DLock in financing sources
- EAll of the Above
- FA, B and C
12Many internal operational advantages can increase your competitiveness, such as:
- AMarketing program and budget
- BOperational efficiencies
- CStrategic partnerships
- DCompany morale
- EAll of the Above
- FA, B and C
13Installed user base refers to:
- AThe software industry's existing market
- BA sizable portion of the market that already uses a product or service similar to yours
- CA company's "installation" or establishment of market dominance by giving products and services away for free.
- DNone of these
14Customers may judge the product or service offered by both you and the competition on which of the following factors?
- AProduct or service features
- BDurability and Maintenance
- CImage, Style, Perceived Value
- DCustomer Relationships
- ESocietal Impact
- FAll of the Above
- GA, B, C and D
15In thinking through your business or developing your business plan, the statement "We have no competition" likely indicates what?
- AYour company presents an excellent opportunity to get in on a new, unexploited, and potentially lucrative opening in the market.
- BYou have not fully examined the realities of your business
- CThere is no market for your concept
- DB and C
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- Beschreibung
- Chapter 6 Bus 180 quiz
- Autor
- csv_christina
- Sprache
- English
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- 127
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