5250907
Beschreibung
Quiz von Amber Griffiths, aktualisiert more than 1 year ago
|
Erstellt von Amber Griffiths
vor etwa 8 Jahre
|
|
Frage 1
Frage
Why does a business create a unique selling point for a product?
Antworten
-
To make it look nicer
-
To make it worth a higher price
-
To gain a competitive advantage
Frage 2
Frage
What happens to a product when it reaches the maturity stage of the product life cycle?
Antworten
-
Sales revenue grows over time
-
Sales revenue is constant over time
-
Sales revenue declines over time
Frage 3
Frage
What is the main business use of an extension strategy?
Antworten
-
To launch a product
-
To brand a product
-
To increase sales of a product
Frage 4
Frage
The best place to sell a product is
Antworten
-
street corner
-
shop
-
garage
Frage 5
Frage
Which of the following best describes 'price'?
Antworten
-
The cost of selling items
-
The amount customers are charged for items
-
The revenue earned from selling items
Frage 6
Frage
When is price skimming used?
Antworten
-
To gain market share
-
To make as large a profit as possible
-
To cover costs and breakeven
Frage 7
Frage
What is the best pricing method for a well known firm selling a new hi-tech, high quality mobile phone model most likely to be?
Antworten
-
Penetration pricing
-
Price skimming
-
Cost plus pricing
Frage 8
Frage
In the marketing mix, what does the term 'place' refer to?
Antworten
-
Retail outlets such as shops
-
Online shops
-
Anywhere products are made available to customers
Frage 9
Frage
Which of the following most accurately describes promotion activity?
Antworten
-
Using advertising to sell products
-
Using advertising and other methods to sell products
-
Products being made available to customers
Frage 10
Frage
Which of the following is NOT part of the promotional mix?
Antworten
-
Advertising
-
Personal selling
-
Price
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.