6167522
Beschreibung
Quiz von Atul Fegade, aktualisiert more than 1 year ago
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Erstellt von Atul Fegade
vor mehr als 7 Jahre
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|
Frage 1
Frage
____________is the buying behavior of final consumers.
Antworten
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Global purchasing
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Business buying Behaviour
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Reseller buyer behaviour
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Consumer buyer behaviour
Frage 2
Frage
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
Antworten
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To benefit from understanding consumer problems
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To establish competitive advantage
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Because It is Interesting
-
All options are correct
Frage 3
Frage
Government Services can be also made better by understanding behaviour of its citizens.
Antworten
- True
- False
Frage 4
Frage
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Antworten
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Consumerism
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Social Marketing
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De-Marketing
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Multi-level Marketing
Frage 5
Frage
We are what? we have would ____ be associated with which of the following concepts?
Antworten
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Personality
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A persons self-concept
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Beliefs
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Attitudes
Frage 6
Frage
What are the underlying roots of consumerism from following?
Antworten
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The Performance gap
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Impersonal and unresponsive marketing
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Intrusion of privacy
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All the options are correct
Frage 7
Frage
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Antworten
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Formal Learning
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Informal Learning
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Technical Learning
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School Learning
Frage 8
Frage
The learning of new or foreign culture is known as ____________.
Antworten
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Acculturation
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Unculturation
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Deculturation
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Enculturation
Frage 9
Frage
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Antworten
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Rituals
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Symbols
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Learning
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Culture
Frage 10
Frage
A television announcement or an advertising in a magazine is a Verbal Symbol.
Antworten
- True
- False
Frage 11
Frage
How Many stages are there in a traditional family life cycle?
Antworten
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One
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Three
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Five
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Six
Frage 12
Frage
Empty Nest stage in Family Cycle falls in ________________________
Antworten
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Parenthood
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Post Parenthood
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Honeymooners
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Dissolution
Frage 13
Frage
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Antworten
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Objective
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Classic
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Variable
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Subjective
Frage 14
Frage
The upper class consists of :-_________________________
Antworten
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Very small percent of the population
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Very large percent of the population
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50 percent of the population
-
30 percent of the population
Frage 15
Frage
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Antworten
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Social Status
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Role
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Norms
-
Power
Frage 16
Frage
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Antworten
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Norms
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Assumptions
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Behaviour
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None of the Options
Frage 17
Frage
Full nest-I consists of ________________________
Antworten
-
Married couple with youngest children under 6 years
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Married couple with children in the age of 6 to 12 years
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Unmarried couples
-
Married couple with children more than 18 yrs in age
Frage 18
Frage
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Antworten
-
Beliefs
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Customs
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Rituals
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Values
Frage 19
Frage
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Antworten
- True
- False
Frage 20
Frage
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Antworten
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Family
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Educational Institutions and House of worship
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Mass Media & Virtual Communities
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All the options are correct
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