6910584
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
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Erstellt von Chad Collins
vor mehr als 7 Jahre
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Frage 1
Frage
What does trade dress protect?
Antworten
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What does trade dress protect?
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The distinctive slogan of a good or service
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The distinctive appearance/image of a good or service
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The distinctive name of a good or service
Frage 2
Frage
What portion of the license agreement specifies the exact begin and end dates of the contract?
Antworten
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License Grant
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Term
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Warranties and obligations
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Restrictions and requirements
Frage 3
Frage
When an event planner seeks celebrity endorsements for an upcoming event, s/he should make sure they
are credible and
Antworten
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resourceful.
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innovative.
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neutral.
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trustworthy
Frage 4
Frage
The selection of a particular entertainer to endorse a new product should be directly linked to the
company's
Antworten
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distribution.
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profitability.
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image.
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personality.
Frage 5
Frage
What should every sports organization do before registering a trademark?
Antworten
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Hire “logo cops” to look for counterfeit merchandise
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Conduct a trademark search for conflicting or similar marks
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Develop a licensing program
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Offer guidelines for consumers on how to distinguish real products from fake
Frage 6
Frage
What does the license grant portion of the license-agreement specify?
Antworten
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The exact beginning and ending dates of the contract and processes for contract renewal
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Procedures to review the licensee’s work
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Properties being licensed and types of merchandise to be produced
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Details regarding payment
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