8405000
Beschreibung
Quiz von Chad Collins, aktualisiert more than 1 year ago
|
Erstellt von Chad Collins
vor etwa 7 Jahre
|
|
Frage 1
Frage
Which is an important benefit of a marketing plan?
Antworten
-
They ensure a yearly profit.
-
They develop exciting products.
-
They help recruit quality employees.
-
They can help obtain funding.
Frage 2
Frage
Which is an external threat that a company might identify while conducting a situation analysis?
Antworten
-
Declining unemployment
-
Failing interest rates
-
Increasing GDP
-
Raising inflation rates
Frage 3
Frage
Which should be included in the executive summary of a marketing plan?
Antworten
-
A mission statement
-
A description of the target market(s)
-
The names and numbers of marketing team members
-
A SWOT analysis chart
Frage 4
Frage
Which situation presents a business threat to a company?
Antworten
-
A competitor obtains a bank loan for expansion.
-
A competitor recalls a defective product.
-
The government reduces interest rates.
-
Sale for a specific product increases.
Frage 5
Frage
Which item might be included in the appendix of a marketing plan?
Antworten
-
A mission statement
-
A list of marketing objectives
-
A product photograph
-
A SWOT analysis chart
Frage 6
Frage
Where in a marketing plan would a business owner place the plans to communicate with its customers?
Antworten
-
Marketing objectives
-
Marketing strategies and programs
-
Situation analysis
-
Executive summary
Frage 7
Frage
A marketing plan should outline the specific activities that the business will use to perform which action?
Antworten
-
Evaluate its sales policies
-
Increase its buying power
-
Meet the needs of its employees
-
Achieve its marketing objectives
Frage 8
Frage
Which is often included in a situation analysis of a marketing plan?
Antworten
-
A SWOT analysis chart
-
Performance standards for implementing the plan
-
A list of the proposed strategies and programs
-
A list of the marketing objectives for a company
Frage 9
Frage
Which is a question that a business owner should answer about its target market while conducting a situational analysis?
Antworten
-
How are our financing methods affecting the growth the company?
-
What are our customers buying?
-
Are we operating at peak efficiency?
-
Which shipping companies are we using?
Frage 10
Frage
What section of the marketing plan includes information about expected results?
Antworten
-
Appendix
-
Performance and implentation
-
Situation analysis
-
Desired target market
Möchten Sie mit GoConqr kostenlos Ihre eigenen Quiz erstellen? eigenen Mehr erfahren.