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ENT I 4.08 Quiz

Chad Collins 9 Fragen

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Fragen in diesem Quiz (9)

  1. 1A large car manufacturer purchases materials that it will use to create parts for automobiles. What is the car manufacturer?
    1. AA retailer
    2. BA wholesaler
    3. CAn industrial user
    4. DAn agent
  2. 2A hairstylist cutting the hair of a client is providing which example of a distribution channel?
    1. AProducer to agent consumer
    2. BProducer to consumer
    3. CProducer to retailer to consumer
    4. DProducer to wholesaler to consumer
  3. 3Indirect channels of distribution are usually of which attribute than direct channels?
    1. ALonger
    2. BShorter
    3. CCheaper
    4. DMore efficient
  4. 4A benefit of channels of distribution is which feature?
    1. AProducers must spend more money.
    2. BBusinesses can easily obtain products from all over the world.
    3. CRetailers must spend more money.
    4. DBusinesses spend more time looking for products wanted.
  5. 5A channel task should be performed by the channel member who has which attribute?
    1. APerforms its best
    2. BHas the least money
    3. CHas the most money
    4. DWants to perform it
  6. 6Channel members should share an equal commitment to which component of the product?
    1. AName
    2. BPrice
    3. CQuality
    4. DPackaging
  7. 7Which product would likely use an exclusive distribution pattern?
    1. AA silk necktie
    2. BA gallon of milk
    3. CA home-decoration magazine
    4. DA large piece of farm machinery
  8. 8Marketers determine distribution intensity so they can achieve which outcome?
    1. AIdeal market exposure
    2. BComplete market coverage
    3. CPerfect market balance
    4. DTotal market saturation
  9. 9The first decision that marketers must make when managing channels is performing which action?
    1. ASetting channel objectives
    2. BDetermining distribution patterns
    3. CSelecting channel members
    4. DDetermining channel responsibilities

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ENT I 4.08 Quiz
Sprache
English
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