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ENT I 5.01 Quiz

Chad Collins 8 Fragen

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Fragen in diesem Quiz (8)

  1. 1When the costs of raw materials increase considerably, a business is likely to perform which action?
    1. AMaintain similar profit margins as its competitors
    2. BImplement a long-term markup pricing policy
    3. CContinue following the same marketing strategies
    4. DIncrease the selling price of a product
  2. 2Which is an example of a business using a flexible pricing policy?
    1. AEstablishing prices that are competitive
    2. BLowering prices during bad economic times
    3. CSetting prices as low as possible
  3. 3During which stage of the product life cycle is a business likely to try to stabilize the price of the product?
    1. AExpansion
    2. BIntroductry
    3. CObsolescence
    4. DMaturity
  4. 4What is the purpose of sales-oriented, pricing objectives?
    1. ATo increase the total amount of sales income
    2. BTo create profits for the business
    3. CTo increase the return on investment
    4. DTo guarantee the survival of the business
  5. 5One reason why the target market of a business affects its pricing is because consumers in each target market usually perform which action?
    1. AMonitor the industry standard
    2. BExpect a large product mix
    3. CPrefer products in the growth stage
    4. DJudge the value of products differently
  6. 6The price function often influences the place function by determining which information?
    1. AWhen the product is made.
    2. BWhy the product is shipped.
    3. CHow the product is advertised.
    4. DWhere the product is sold.
  7. 7Why would a manager of a local business keep track of the prices that similar businesses in the area are charging?
    1. ATo remain competitive
    2. BTo improve advertising
    3. CTo promote image
    4. DTo offer new services
  8. 8Why do some new companies set their selling prices as low as they can?
    1. ATo get market share as fast as possible
    2. BTo eliminate all possible competition
    3. CTo earn a high return on investment
    4. DTo quickly make a large profit

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ENT I 5.01 Quiz
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English
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