Karteikarten
Chapter 3
Karten in diesem Stapel (35)
- 1Disruptive technologies:1.Disruptive technologies redefine the competitive playing fields of their respective markets
2.Disruptive technologies tend to open new markets and destroy old ones.
3.Disruptive technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.
4.A new way of doing things that initially does not meet the needs of existing customers - 2Sustaining technologies:1.Sustaining technologies tend to provide us with better, faster, and cheaper products
2.in established markets.
3.Sustaining technologies virtually never lead in markets opened by new and disruptive technologies.
4. Produces an improved product customers are eager to buy - 3• Digital Darwinismthe theory of evolution of species by natural selection (chares darwin)
Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction - 4• Innovator’s Dilemmadiscusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
- 5• Business biggest disruptor:• One of the biggest forces changing business is the Internet – a massive network that connects computers all over the world and allows them to communicate with one another
• Organizations must be able to transform as markets, economic environments, and technologies change
• Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology - 6• World Wide Web (WWW)1. Provides access to Internet 2.information through documents including text, graphics, audio, and video files that use a special formatting language called HTML – hypertext markup language
3.Web browser – Allows users to access the WWW
4.Hypertext Transport Protocol – The Internet protocol Web browsers use to request and display Web pages using 5.URL – universal resource locater - 7• Reasons for growth of the WWW:1. Microcomputer revolution
2. Advancements in networking
3. Easy browser software
4. Speed, convenience, and low cost of email - 8• Are the Internet and the WWW synonymous?People often interchange the terms Internet and the World Wide Web, but these terms are not synonymous
The Internet is a global public network of computer networks that pass information from one to another using common computer protocols
The World Wide Web is a global hypertext system that uses the Internet as its transport mechanism
The World Wide Web operates on the Internet - 9• Web 1.0A term to refer to the WWW during its first few years of operation between 1991 and 2003
- 10E commerce E business– Buying and selling of goods and services over the Internet
– Includes commerce along with all activities related to internal and external business operations - 11• Paradigm shift– occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave
- 12• Five advantages of the Internet:1. expanding global reach:
• What is the difference between information richness and information reach?
1. information richness refers to the depth and breath of information transferred between customers and business
2. Information reach refers to the number of people a business can communicate with, on a global basis
2. opening new markets: increasing niche-product sales
-long tail: refers to the tail of a typically sales curve
• Mass customization: The ability of an organization to tailor its products or services to the customer's specific specifications.
• Personalization: Occurs when a company knows enough about a costumer's likes and dislikes that it can fashion more likely to appeal to that person
3. reducing costs
4. improving operations
5. improving effectiveness - 13clickstream dataclickstream data tracks the exact pattern of a consumer’s navigation through a website
• Clickstream data can reveal:
1. Number of page views
2. Pattern of websites visited
3. Length of stay on a website
4. Date and time visited
5. Number of customers with shopping carts
6. Number of abandoned shopping carts
7. Generating revenue on the Internet - 14• Viral marketing- A technique that induces websites or users to pass on a marketing message
- 15e-business model
- 16• Open system– Non proprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into your inter operate with the system
- 17• Source code– contains instructions written by a programmer specifying the actions to be performed by computer software
- 18• Open source– any software whose source code is made available free for any third party to review and modify
- 19• User-contributed content– Created and updated by many users for many users
The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for amateurs to publish their own content. - 20• Reputation system– Where buyers post feedback on sellers
- 21• Collaboration system– set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
- 22• Knowledge management– involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
- 23• Knowledge management system– supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization
- 24• Social media– Websites that rely on user participation and user-contributed content
- 25• Social network– An application that connects people by matching profile information
- 26• Social networking– The practice of expanding your business and/or social contacts by a personal network
- 27• Social networking analysis– maps group contacts identifying who knows each other and who works together.
- 28• Web 3.0– Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
- 29• E-government- Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government
- 30• Mobile business- The ability to purchase goods and services through a wireless Internet-enabled device
- 31• Social tagging– describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
- 32• Folksonomy– similar to taxonomy except that crowd sourcing determines the tags or keyword-based classification system.
- 33• Website bookmark– a locally stored URL or the address of a file or Internet page saved as a shortcut.
- 34• Social bookmarking– allows users to share, organize, search, and manage bookmarks
- 35long tail
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- Bachelor Information management Karteikarten am Chapter 3, erstellt von A K am 15/05/2018.
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