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Competitive Rivalry:

Due to the high demand of the product, there are also different types of offerings from competitors, most of them try to do everything possible to be the customer's purchase choice.

Although there are less options for artisanal beer, the competition is still strong due to the different nationalities and processes employed to produce the beer.

Theat of new Entry:

There are many brands from certain countries that are positioned worldwide, so it is complicated to enter the market with a new beer. Especially for well positioned brands, the eneter of new competitors is of low risk.

Supplier Power:

The manufacture of this product is usually done in large scale, so the raw material used are needed in high quantities. This leaves suppliers with low power because for some farmers one brand can mean most of their harvest, so they have to agree with the terms of the beer company.

Buyer Power:

Due to the large options from which clients and customers can choose from, their power is high. If they do not agree on price or qualities from your beer, they can get what they want and need from another brand.

Threat of substitution:

Alcoholic beverages constitute a large number of products, with makes it a high threat for substitutes, because most of them meet the same need. Also because, just as for beer, there are several brands distributing wine, tequila, rum, mezcal, whiskey, etc.