XU vs UI

Slide 1

Introduction

• User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field.
• A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it.
• A great product experience starts with UX followed by UI. Both are essential for the product’s success.

Slide 3

User Experience

• User experience design is a human-first way of designing products
• UX is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

Main Features

• Strategy and Content:
• Competitor Analysis
• Customer Analysis
• Product Structure/Strategy
• Content Developmen
• Wireframing and Prototyping:
• Wireframing
• Prototyping
• Testing/Iteration
• Development Planning

Slide 6

User Interface

• User Interface Design is based on the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often confused by the industries that employ UI Designers.
• Layout into an attractive, guiding and responsive experience for users.
• Responsiveness and Interactivity

Slide 8

Main Features

• Look and Feel:
• Customer Analysis
• Design Research
• Branding and Graphic Development
• User Guides/Storyline
• Responsiveness and Interactivity:
• UI Prototyping
• Interactivity and Animation
• Adaptation to All Device Screen Sizes
• Implementation with Developer

Conclusion

• User Interface Design is responsible for the transference of a brand’s strengths and visual assets to a product’s interface as to best enhance the user’s experience.
• User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
• User Interface Design is a digital field, which includes responsibility for cooperation and work with developers or code.