Quiz

MCE Practice Test

Tomoe Morimoto 168 questions 15,338 views 4.0 (2 ratings) Updated 5 Mar 2019

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Questions in this quiz (168)

1Which of the following differs when importing a list directly into a program versus importing a list into a static list?
1. A Field mappings
2. B import aliases
3. C List import mode
4. DProgram acquisition
2An example of a Demographic Scoring Campaign is one that scores leads based on their:
1. AA) title in the company
2. B B) activity on site
3. C C) form fill outs
4. D D) download frequency
3Which of the following formats is NOT acceptable for list imports to Marketo?
1. A Tab delimited
2. B Semicolon separated values
3. C Excel spreadsheet
4. D Comma separated values
4Tracking known user activity across multiple domains
1. A is not possible because you can only track a visitor on a single website
2. B is possible if the user visits each domain's website
3. C is possible if the user fills out a form on one website and then visits subsequent websites
4. D is possible if the user fills out a form or clicks a link in an email that directs to each domain
5How do you grant a new marketing employee access to your Marketo instance?
1. A Add the new employee as a new lead to your database.
2. BHave the Marketo admin invite the new employee as a new user.
3. C Call Marketo technical support to set up the new employee's access.
4. D Visit www.marketo.com to set up the new user.
6Which folder in the Design Studio do uploaded images and assets go?
1. A Lead database
2. B Templates folder
3. CImages and Files folder
4. D Local Images folder
7A marketer has created the following Smart List.
Which leads will the Smart List include?
1. A both known and anonymous leads that visited blog.marketo.com
2. B all known leads that visited blog.marketo.com
3. C all anonymous leads that visited blog.marketo.com
4. D only leads that opted into web tracking
8Which of the following channel types would you use if creating a new program for lead nurture?
1. A Event
2. B Default
3. CEngagement
4. D Email
9Marketo automatically de-duplicates records based on which of the following attributes? (Choose the best answer.)
1. A Inferred company
2. B Country of origin
3. C Email address
4. D First name/last name
10To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. Which landing page action should the marketer select to enter in this information?
1. A Override Template Behavior
2. B SEO Details
3. CPage Meta Tags
4. D SEO Settings

11What information is NOT available about images uploaded to Marketo?
1. A Size
2. B Created date
3. C Dimensions
4. D URL
12What is an email auto-response?
1. A An email campaign that uses advanced filter logic.
2. B A batch-campaign email that is scheduled nightly.
3. CA trigger campaign email sent in response to a specific action.
4. D A sales alert email.
13When editing a channel, you see the same number associated with two Program statuses.
Which does this imply?
1. AA Change Program Status flow step will allow a lead to move between the two statuses at any time.
2. B The Smart Campaign will wait 30 minutes before applying the Program status.
3. C A Change Program Status flow step will reject moving the lead to another status.
4. D Each status has a maximum limit of 30 leads.
14Which statement is true regarding leads with duplicate email addresses?
1. AThey cannot be sent the same email by the same flow step during a single batch campaign run.
2. B They can never be sent the same email.
3. C They cannot exist in the same Marketo instance.
4. D They cannot qualify for the same Smart Campaign run.
15If you want to split up a group of leads in four randomly selected cohorts and put each group into its own static list, how should you do this?
1. A Add to List flow step inside of a "random" type program
2. BSingle Flow action: Add to List with add choice and Random Sample
3. C You cannot achieve this in Marketo.
4. D Import List using "Random" under advanced options
16Which of the following is the correct format to import a list into Marketo?
1. A tab separated values text document
2. B native Excel file
3. C MS Word mail merge
4. Dcomma separated values text document
17You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?
1. A only one per month
2. B only one
3. Cas many as you need
4. D exactly one per Google ad group
18How would you dynamically identify leads in a specific geography within your database?
1. A By using a Template.
2. BBy using Smart Lists.
3. C By using the Merge Tool.
4. D By using Tokens.
19Every quarter, Marketo will automatically deactivate trigger campaigns that have had no activity for:
1. A three months.
2. B four months.
3. C one month.
4. D six months.
20The Assets tab of a program allows you to:
1. A view analytics on the program
2. B create My Tokens
3. C view local and global assets
4. Dview all local program assets at a glance
21Deleting a list
1. Adoes not delete the leads in the database.
2. B deletes leads from a Smart List.
3. C deletes leads from a Program.
4. D deletes leads from the database.
22If a lead reaches the Program Status of "success," what does that indicate?
1. A An email was successfully opened by 100% of recipients.
2. B An event enrollment met your goal.
3. CThe lead performed the desired action as defined by the program channel.
4. D A lead became a member of the program.
23Date/Time tokens can be used in Advanced Wait steps in which type of campaign?
1. A Batch Campaigns
2. B Token Campaigns
3. CTrigger Campaigns
4. D Integrated Campaigns
24A marketer only wants to ask US leads for their state on a form, which functionality should he/she use?
1. A Hidden field
2. B Field tests
3. CVisibility rules
4. D Conditional formatting
25Which of the following can NOT be done to an existing user?
1. A Delete the user
2. BReuse the sandbox login
3. C Reset the password
4. D Change the user role
26Which grouping only includes actual roles that users may be assigned?
1. A Analytics User, Marketing User, Standard User, and API Role
2. B Admin, Marketing User, Sync User, and Web Designer
3. C Admin, Standard User, Sync User, and Analytics User
4. D Sync user, System Administrator, Web Designer, and API Role
27What action will occur to previously created programs when a new required tag is created?
1. A You will be promoted to populate the required tag the next time you open the program.
2. B The program will have no value for the required tag.
3. CThe program will have the default value for the required tag.
4. D Nothing will happen to the previously created programs.
28Which is the name of the Marketo JavaScript used to monitor your web pages?
1. A mktEditable
2. BMunchkin
3. C API
4. D jQuery
29A Smart Campaign consists of which of the following elements?
1. A Schedule, Lead Report, Setup
2. BSmart List, Flow, Schedule
3. C Subscription, Setup, Smart List
4. D Lead Report, Subscription, Results
30Landing Page elements include:
1. A system tokens and Smart Lists
2. B forms, rectangles, images
3. C iframes, campaigns, lead reports
4. D spreadsheets and ICS files
31Which of the following CANNOT be used to filter data for Smart Lists?
1. A Activities from the Activity Log in the past 90 days.
2. B Fields on a lead record.
3. CThe number of unique web page visits.
4. D Membership in a program.
32To filter an Email Performance Report to show only activity from people in California, where would you change the settings?
1. A A) Smart List
2. B B) Setup tab
3. C C) Filter tab
4. D D) Setup bar
33Which of the following best practice(s) will improve your email deliverability?
1. AA) SPF and DKIM
2. B B) HTTPS and SSL
3. C C) De-duplication
4. D D) Spam Assassin
34In which section of Admin will you find the ability to create a custom tab on the lead record?
1. AField Management
2. B Sales Insight
3. C Treasure Chest
4. D Smart Campaign
35Which of the following is a required field when creating leads directly in the Lead Database?
1. A Email address
2. B First name
3. C Company name
4. D Last name
36Which of the following sections is always read-only in the lead detail page? (Choose two answers.)
1. A Lead Information
2. BOpportunity Information
3. C SFDC Custom Fields
4. D Company information
5. EActivity Log
37A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Which of the following features would he/she need to use?
1. A Advanced filters
2. B Add choice
3. C Cached list
4. D Add constraint
38A marketer wants to manually upload a list of leads in Marketo. What list format should they use?
1. A XLS (Excel Spreadsheet)
2. B CSV (Comma Separated Values)
3. C PPT (Powerpoint Presentation)
4. D DOC (Word Document)
39A marketer would like to send an email alert in a trigger campaign. Which of the following can not be sent as an alert email?
1. A Lead owner
2. B Opportunity owner
3. C A lead or program token
4. D Account owner
40Which of the following is NOT a columnn that you can add in an Email Performance report?
1. A Engagement score
2. B Clicked
3. C Unsubscribed
4. D Hard Bounced
41When sending an HTML email, it is a best practice to do which of the following?
1. A Create a text version.
2. B Send a duplicate email.
3. C Add all your site navigation.
4. D Copy all known leads from the same domain.
42If a marketer were to see fewer qualified leads than expected in their Smart Campaign, which of the following might be the reason?
1. A Communication limits
2. B Unsubscribe leads
3. C Smart Campaign restrictions
4. D Qualification rules
43When creating a Smart List, which filter type is NOT available?
1. A Inactivity Filters
2. B Company Attributes
3. C Lead History
4. DCustom Filters
44Which element CANNOT be dragged into a Landing Page?
1. ASection
2. B Custom HTML
3. C Rich Text
4. D Rectangle
45Which of the following item(s) will communication limits apply?
1. A A/B tests
2. B Form fill outs
3. C Email Programs only
4. D All Programs and Smart Campaigns
46You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur?
1. A Batch campaigns cannot be scheduled.
2. B Hourly
3. C Daily
4. D Annually
47Which of the following lead sources does Marketo not de-dupe on email addresses?
1. A Manual lead creation
2. B Form fills
3. C Untrusted list imports
4. D Trusted list imports
48If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which of the following sections would you modify?
1. A Setup
2. B Smart List
3. C Subscription
4. D Report
49When does Marketo start to consider a website visitor a known lead?
1. A When the lead visits the page more than three times.
2. B Once the un-cookied visitor lands on any Munchkin-tracked landing page.
3. C When the lead is no longer marketing suspended.
4. D Once the visitor submits an email address through a Marketo form.
50Which of the following is one way a lead can become known to Marketo?
1. A Marketo learns the inferred country for the lead
2. B The lead fills out a Marketo form.
3. C Marketo learns the IP address for the lead.
4. D The lead browses anonymously on Munchkin-enabled landing pages.
51In the Marketo Forms 2.0 editor, which function does Mask Input provide?
1. A changes the field type
2. B enables Progressive Profiling
3. C enforces a specific format for the field
4. D hides certain fields from view
52A marketer wants to personalize a landing page, which of the following should he/she use?
1. A The Social Button
2. B A link to the homepage
3. C Tokens
4. DFilters
53You can not use tokens in:
1. A Emails
2. B Smart lists
3. C Landing pages
4. D Flow actions
54Which of the following program assets can you add Marketo's social media sharing tools?
1. A Lead reports
2. B Emails
3. C Program analyzer
4. DLanding pages
55In SEO, which of the following describes the page optimization score?
1. AThe number of keywords divided by the amount of search results for that term.
2. BThe ratio of keywords to optimized keywords on that particular page.
3. C The percentage of your keywords that are optimized for search on that page.
4. D An overall ranking of how well your page is optimized for search.
56Which of the following is an "add choice" in the send email flow step in a Marketo Campaign?
1. A Change data value
2. B Remove from flow
3. C Wait
4. D Random sample
57Which of the following is NOT a way that anonymous leads are generated?
1. AClicking the "View as Web Page" link in a Marketo email
2. B Visiting a page on your website that has Munchkin tracking
3. C Visiting a Marketo landing page for the first time
4. D Uploading a lead without an email address
58How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?
1. A Multiple
2. B Two
3. C Zero
4. D One
59In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the content depends on some criteria, which of the following could NOT be used in Marketo to send different emails (or email content) to different sub-audiences?
1. A dynamic content in an email
2. B add choice in the flow step
3. C identical Smart Campaigns
4. D different Smart Campaigns
60How do you add an additional Tag Value to an existing Tag Type?
1. A Go to Admin>Smart Lists>Add New Tag Value
2. B Go to Admin>Channel>Add New Tag Value
3. C Go to Admin>Tags>New>Add New Tag Value
4. D Go to Admin>Field Management>Add New Tag Value
61Before deleting an email, which must you do first?
1. AMake sure its name does not match an email in use.
2. B Remove its content.
3. C Unapprove it.
4. D Make sure it is in the Design Studio.
62What is an Engagement Program?
1. AAn Engagement Program is a method of nurturing leads through regular touches, generally via email.
2. B An Engagement Program is a method of re-nurturing unsubscribed leads.
3. C An Engagement Program is a single email blast.
4. D An Engagement Program is a program that cookies the leads and should take place on a weekly schedule.
63Which of the following is a valid type of token?
1. A A) Date
2. B B) Text
3. C C) Score
4. D D) All of the above
64This report shows how your leads are sharing content from your landing pages.
1. ASocial Influence Report
2. BWeb Page Activity Report
3. C Company Web Activity Report
4. DEmail Link Performance Report
65You have an Engagement Program with four emails. A lead has already received the second email and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email will the lead receive?
1. A The second
2. B The fourth
3. CThe third
4. D The first
66If you want to figure out how many people converted on a Marketo landing page, which report would you use?
1. AWeb Page Activity
2. BLanding page performance
3. C Program Performance
4. DLead Performance
67When initially creating a program, which of the following is NOT an option?
1. ACost
2. BChannel
3. CType
4. D Name
68One way to de-duplicate your database is to
1. A use the Remove from List functionality.
2. B use the Remove from Flow functionality.
3. C use the Delete Lead functionality.
4. D use the Merge Leads functionality.
69When you create a new user role, which of the following permissions is not an option that can be granted to new users?
1. AAccess to specific folders
2. B Access to reports
3. C Access to the API
4. D Access to database exports
70Which of the following is NOT considered when calculating an engagement score?
1. A Click
2. BExhaustion
3. C Open
4. D Success
71What approach would you take to prevent data from being overwritten in the phone number field during list uploads?
1. ACreate a custom field for the phone number
2. BMake the field read-only
3. C Block field updates to that field
4. DHide the field in the interface
72Marketo Landing pages are hosted_____.
1. Ain your domain
2. Bon your website
3. Con Marketo servers
4. Don your hosting service
73Which type of programs are communication limits on by default?
1. ADefault
2. BEvent
3. CEvent with webinar
4. D Email Send
74Which of the following best describes a Snippet?
1. A an object in the system where rules can be set to change content for use in a landing page or email
2. Ba piece of HTML provided by the Munchkin JavaScript
3. Ca portion of a Smart Campaign flow
4. Da portion of the modeler that tracks a lead through the pipeline
75When creating email templates which of the following do you need?
1. A a FROM address
2. B HTML enabled on your workstation
3. Cat least one mktEditable DIV with a unique ID
4. D the Munchkin Tracking Code
76When importing a list, which fields can be defined by the user?
1. AActivity Data
2. BProgress Status
3. C Acquisition Program
4. DInferred Location
77You are using a PR firm to run a Program promoting your company for four months—January, February, March, and April. Each month has its own period cost. If a lead enters the Program in July, to which period cost will his or her acquisition be attributed?
1. A April
2. BJuly
3. CThe cost will be distributed among all four months.
4. D The acquisition cost will not be accounted for.
78A marketer wants to use tokens to add more personalized text to a Landing Page.
How can the marketer do this?
1. Afrom the Insert Elements menu
2. Bby selecting New Token in the Property Sheet
3. Cfrom the Page Elements menu
4. Dby going to Landing Page Actions > Tokens
79You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?
1. ANumber of blank fields = 3
2. BNumber of blank fields = 8
3. CNumber of blank fields = 5
4. DNumber of blank fields = 2
80Which of the following can you use to filter the information displayed on the Calendar?
1. AProgram tags
2. B All of the above
3. CWorkspaces
4. DEntry types
81When would you use a static list?
1. AWhen you want to filter on behavior.
2. BWhen you want to export records to Word.
3. CWhen you want to import leads form another system.
4. DWhen you want to filter on CRM fields.
82Which of the following is used most frequently to help determine lead status?
1. AMarketing Suspend Status
2. BRemove from Flow
3. CNurture Campaign Duration
4. D Scoring
83Which of the following is NOT a good use of Change Data Value flow actions in Marketo?
1. ACleanup of duplicate records
2. BCorrection of existing data
3. CMass updates to records
4. DNormalization of data
84Which of the following standard user roles cannot access the Design Studio?
1. A Analytics User
2. BWeb Designer
3. CStandard User
4. DAdministrator
85What information is NOT displayed on the Email Send Program dashboard?
1. AOpens
2. BDelivered
3. CSoft Bounces
4. DClicks
86A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. However, the email should only be sent on a business day.
Which feature should the marketer use to ensure the email is not sent on a weekend?
1. AMarketing Calendar
2. BProgram Schedule View
3. CDate Filters
4. D Advanced Wait Properties
87When merging records, which of the following is TRUE?
1. AThe lead in CRM will win.
2. BThe lead selected by the user will remain.
3. CThe lead wight he earliest created date will remain.
4. DThe lead with the last updated date will remain.
88Which of the following cannot be edited in a form?
1. ASubmit button text
2. BLabel text
3. CError and validation text
4. D Social button text
89Which of the following is NOT true about changing the value of a tag?
1. AHistorical data will reflect the change in the tag.
2. BData will not be lost when updating the tag.
3. CReferences to the tag value will show the new name.
4. D Tag values can only be changed when not in use.
90Where in the Marketo system can you generate a list of PURLs in an Excel file?
1. A Admin Section
2. B Export in Smart List/Static List
3. C Landing Page Setup
4. D Landing Page Editor
91When adding a custom column to a report, where does the data come from?
1. A Smart List
2. B Static List
3. CImported List
4. DDrill down data
92Which of the following is NOT a field type available when creating a custom field in Marketo?
1. A Integer
2. BDate/time
3. CMulti-select
4. D String
93When adding filters to a Smart List, which feature allows you to control how they are applied?
1. ASmart List Rule Logic
2. BConstraints
3. CLead Attributes
4. DClone Smart List
94Tags are used
1. Ato further categorize programs or program types
2. B to capture attributes of individual leads
3. C to mark custom fields
4. D to locate hidden fields on forms
95A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?
1. A Marketing Suspended
2. BNo Acquisition Program
3. C Unsubscribed Leads
4. DBlacklists
96Which of the following best describes the tentative date in the Program Schedule View?
1. A An entry that is used to reschedule all of the other entries in the Program
2. B An entry that represents a Smart Campaign or Email Program that will not run unless confirmed
3. C A date that has no value and should be ignored
4. D A placeholder for an entry that will be created later
97Which of the following reports does NOT filter with Smart Lists?
1. AWeb page activity
2. BLanding page performance
3. CEmail performance
4. DLead performance
98Which of the following filters can you include an "Add Constraint?"
1. ANumber of Employees
2. BIndustry
3. CMember of Smart List
4. D Filled out form
99The default entry types for the Marketing Calendar will be which of the following? (Choose TWO answers.)
1. AEmail programs
2. BTo Do
3. CWebinar
4. D Smart Campaign with email
100Which of the following is NOT a way to become a member of a program?
1. AImport into a static list in the program
2. BAttend a webinar synced with the program
3. CFill out a local form
4. DImport into the program member tab
101Who is the intended audience of Interesting Moments?
1. ACEO
2. BCustomer
3. C Sales
4. DCMO
102Which of the following are flow actions in a Smart Campaign?
1. AMy tokens, setup, early stage prospects
2. BResults, subscription, schedule, smart list, flow
3. C Change score, wait, send email, change data value
4. DCheck duplicate, create a new lead
103Which tab on the lead detail page will you find information from a CRM account field?
1. ASFDC custom fields
2. B Company information
3. CLead information
4. DOpportunity information
104Which of the following reports will show you conversion percentages based off a form fillout?
1. ALanding Page Performance Report
2. BEmail Link Performance Report
3. CLeads by Month Report
4. DWeb Page Activity Report
105Which of the following would NOT be used to contribute to behavior scoring?
1. AFills out form
2. B Job title changes
3. CVisits web page
4. DAttends webinar
106Which type of page can you set up a Landing Page redirect rule?
1. Aan external hosted landing page
2. Bany page
3. Ca non-Marketo landing page containing Marketo Munchkin code
4. D a Marketo CNAME landing page
107Channels are a type of:
1. AAsset
2. BStatus
3. CToken
4. D Tag
108The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribute does it use by default?
1. AEmail Address
2. BFull Name
3. CLast Name
4. DID
109Which of the of the following cannot be created with a local asset inside a program?
1. ALanding pages
2. BSmart Campaign
3. CSnippets
4. DReports
110If a marketer wants to understand the growth of their database, which report should he/she review?
1. ALeads by campaign
2. BLeads by revenue stage
3. CLeads by performance
4. DLeads by status
111Which of the following describes a Static List?
1. Athe lead database
2. Ba dynamically generated list based on rules (filters and triggers)
3. C a container for a set of leads
4. Dthe membership of a Program
112When a lead fills out a Marketo form, what action occurs?
1. A A new account is created.
2. B A new lead is created or an existing lead is updated.
3. CA duplicate lead is created.
4. DA new lead and a new account are created.
113Why can asset names be re-used in different Marketo programs?
1. A Marketo de-dupes asset names.
2. B Everything is in a folder.
3. C The program name is pre-pended to every asset.
4. D You cannot re-use asset names.
114Which of the following type of Smart Campaigns listens for an action, then runs when that action occurs?
1. AFlow
2. BBatch
3. CRecurring
4. D Trigger
115Which types of activities are NOT visible in the lead's activity log?
1. AWeb page activity
2. B Smart list qualification
3. CSegmentation changees
4. DEmail activity
116What does the change program status flow step do?
1. ASends an email.
2. B Assigns the right status based upon a lead's action.
3. CAcquires members.
4. DChanges the status of all leads to "success".
117Which report allows you to create Drill Down reports?
1. A Lead Performance Report
2. B Email Performance Report
3. C Opportunity Influence Analyzer
4. D Email Link Performance Report
118Which of the following messages in the list import wizard indicates that field updates have been blocked for a specific field when uploading lists?
1. A IGNORED (system)
2. B BLOCKED (field management)
3. C BLOCKED (skip updates)
4. D IGNORED (unknown)
119To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you should use:
1. A the Lead Creation Program Type.
2. B a choice in your flow steps to filter out leads which have not filled out the form.
3. C the Lead is Created trigger and add the Form Name constraint to pick the exact form.
4. D the Lead Performance report and set it to Trigger.
120The "Remove from Flow" action is used to:
1. A remove a lead from the Success Path in the modeler.
2. B prevent leads from receiving too many emails in a single week.
3. C stop a lead from progressing in a Smart Campaign.
4. D remove a lead from an Engagement Stream.
121If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take?
1. ACreate separate smart lists
2. BCreate separate program tokens
3. CCreate separate smart campaigns
4. D Create separate flow actions
122Which of the following items define how many times a lead runs through the Flow steps in a Smart Campaign?
1. AAuto assignment rules
2. BSmart Lists
3. CMembership status
4. D Qualification rules
123What always precedes the name of a program local token?
1. A my
2. Blead
3. Ccompany
4. Dsystem
124You have a Program with March set as the period cost. A new lead enters the Program in April.
To which period will the lead's acquisition cost be attributed?
1. A March
2. B April
3. C The period cost associated with the lead's acquisition Program.
4. D The lead's acquisition cost will not be accounted for.
125How can you quickly change the program status of a lead in a program?
1. AGo to the Setup Tab and use the "Change Status" function
2. B Go to the Members Tab and use the "Change Status" function
3. CGo to the Tokens Tab and use the "Change Status" Token
4. DGo to the Assets Tab and use the "Change Status" Asset
126If a Program is cloned that has both tentative and confirmed entries in the calendar, which statement is true regarding the state of the entries in the resulting cloned Program?
1. AAll entries are erased in the new Program.
2. BAll dates are tentative.
3. COnly dates in the future are tentative; dates in the past are marked as "Finished."
4. D
  All dates remain as they were in the original Program (tentative and confirmed).
127Your CRM administrator has asked for a list of all the field names in Marketo.
1. AHow do you provide this information?
2. BTake a screen shot of the lead database.
3. CTell the CRM administrator that a list is not available.
4. DGrant the CRM administrator a new user license to your Marketo instance.
5. E Export it from the Field Management section inside the Admin area.
128Which of the following can be used as a filter in Smart Lists?
1. A Snippets
2. B Score Values
3. C Tags
4. DTokens
129To prevent a Marketo form fillout from updating existing data in the Lead Source field, you can do which of the following?
1. AAdd a new custom field in the field management area of admin
2. BCreate a custom layout in the field management area of admin
3. C Block field updates in the field management area of admin
4. DCreate a user role to prevent it
130Which of the following does an Administrator NOT have the ability to change in a Marketo instance?
1. A Language
2. BLocation
3. C Primary email address
4. DTime Zone
131Which statement is true regarding an anchor entry?
1. AIt is the primary event date that you use for planning.
2. BIt is the entry that holds the program in place.
3. C It is used as a reference when rescheduling all entries in a program.
4. DIt has a different icon to help you find the event.
132Which setup item helps with email deliverability?
1. AAnalytics
2. BLanding page CNAME
3. CWebhooks
4. D SPF/DKIM
133What is an Engagement Campaign?
1. AAn Engagement Campaign cookies the leads and should take place on a weekly schedule.
2. BAn Engagement Campaign is a single email blast.
3. C An Engagement Campaign is a method of nurturing leads through regular touches, generally via email.
4. DAn Engagement Campaign is a method of re-nurturing unsubscribed leads.
134How does Marketo track lead activity on web pages?
1. AAcquisition status
2. B Munchkin code
3. CGoogle analytics
4. DCNAME
135Which kind of styling is allowed in the text version of an email?
1. A styling is not allowed
2. Bfont type
3. Cbold, italics, and underline
4. Dfont size
136Which describes a PURL?
1. Aa dynamic landing page that is personalized based on the URL
2. Ba URL with more than one CNAME attached to it
3. Cany landing page that will not redirect to another page
4. Dany landing page with tokens on it
137Progressive Profiling
1. Adisplays all fields on the form every time.
2. Brequires at least one token to implement.
3. C is used to capture additional new information for a lead.
4. Drequires a hidden field.
138Which of the following changes can NOT be made in a view within Marketo?
1. ADelete a view
2. BEdit in an existing view
3. CCreate a new view
4. D Share a view
139Which social networks can be used to automatically fill out a form?
1. ASocial networks are not currently supported for this purpose
2. BGoogle+, Tinder, and Microsoft
3. CAll social networks can be used
4. D LinkedIn, Facebook, and Twitter
140If you want to see anonymous visitors to your websites, which of the following report would you run? (Choose the best answer.)
1. ALeads by Web Page Report
2. B Web Page Activity Report
3. CCompany Web Activity Report
4. DLeads by Source Report
141To ensure that your Send Sample Email resolves with tokens, which must you do?
1. ACheck the token checkbox.
2. BSet the email to Approved status.
3. C Select a pre-existing lead with populated token.
4. DSend your email using the "Send to" box only.
142Where in Marketo do you define Segments that can be used in emails?
1. A Lead Database
2. BDesign Studio
3. CEmail Editor
4. DPersonalization Center
143If you set up tokens at the folder level, what type of tokens will you see on any program within the folder? (Choose the best TWO answers.)
1. A Inherited token
2. B Local token
3. CLead token
4. DOverridden token
144What is the size limit for images and files uploaded to Marketo?
1. A10 MB
2. B25 MB
3. C100 MB
4. D 50 MB
145To include information about an archived email in a report, you must do which of the following?
1. AInclude it as a filter under the Setup section of the report, using the Program Performance Report.
2. BRun the Archived Email Report.
3. CInclude it in the Smart List for the Email Performance Report
4. D Include it as a filter under the Setup section of the report, using the Email Performance Report.
146What type of data will you find in a lead's activity log?
1. A The activity type and the campaign responsible for the activity.
2. BThe user who initiated the activity.
3. CAny MLM reports that track the activity.
4. DData pertaining to a deleted lead.
147In order for an email to be used in a Smart Campaign
1. Ait must be a Local Asset.
2. B it must be approved.
3. Cit must include a token.
4. Dit cannot have tokens.
148User roles permit you to customize
1. Athe landing page appearance
2. B the views and permission levels available for Marketo users
3. CMarketo marketing suspend duration
4. Dhow campaigns run
149 You should use the Leads by Source Report to do which of the following?
1. AMonitor web traffic.
2. B Compare the lead generating and opportunity creation performance of your lead sources.
3. CView form fillouts.
4. DView Marketo acquisition programs.
150What is the Program Analyzer used to do?
1. A It is used to analyze all Programs allowing you to modify four dimensions (y-axis, x-axis, size of bubble, and color).
2. B It is used to list the number of successes and new names in a table for each Program channel.
3. C It is used to analyze and control the period costs for Programs of a specific channel
4. D It is used to identify which prospects/leads were most profitable in one or more Program
151Which Report indicates the ROI on your marketing programs?
1. AProgram Performance Report
2. BLanding Page Performance Report
3. CEmail Performance Report
4. DCampaign Activity Report
152A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information?
1. A Marketing Suspended
2. BNo Acquisition Program
3. C Unsubscribed Leads
4. DBlacklists
153You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used?
1. AOpt-out
2. BOpt-in
3. CDouble opt-in
154You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used?
1. AOpt-out
2. BOpt-in
3. CDouble opt-in
155You need to comply with European spam legislation. Which of the following subscription management approaches is the most commonly used?
1. AOpt-out
2. BOpt-in
3. CDouble opt-in
156You wish to track the activity of people who visit your website. Which of the following technical setup steps helps you do this?
1. ADKIM
2. BSPF
3. CLanding page CNAME
4. DBranded tracking links (Email CNAME)
5. EMunchkin code
157Which of the following differs when importing a list of leads directly into a program (as opposed to importing into a static list)?
1. AProgram acquisition
2. BList import mode
3. CImport aliases
4. DField mappings
158Which of the following is not a good use case for a data management campaign?
1. AStandardizing country values
2. BPrevent duplicates from being created
3. CBlacklisting competitors from getting emails
4. DStop emailing people who bounce multiple times
159For which of the following types of email messages can the operational setting be used?
1. ANewsletter
2. BNew product announcement
3. CRegistration confirmation
4. DWebinar invite
160Which of the following bounces are categorized as hard bounces? (Choose all that apply)
1. AFull mailbox
2. BServer unavailable
3. CSpam block
4. DInvalid email
161Which of the following is not a benefit of using Marketo forms?
1. APrevents duplicates in Marketo
2. BAllows you to prepopulate data that you already have
3. CAllows you to gather extra information over time instead of asking the same questions
4. DLets you have complete control over the look and feel of the form
162If you wanted to only ask US leads for their state on a form, which functionality would you use?
1. AHidden field
2. BConditional formatting
3. CField sets
4. DVisibility rules
163The easiest way to display your custom fields in another language is to change the form locale.
1. ATrue
2. BFalse
164Which of the following cannot be edited in a form?
1. ASubmit button text
2. BError and validation text
3. CSocial button text
4. DLabel text
165Which of the following is not an option that you can choose for a follow up page after someone fills out a form?
1. AStay on page
2. BExternal URL
3. CLanding page
4. DClose window
166You have three mandatory fields that you want to always show on your form and 5 additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?
1. ANumber of blank fields = 2
2. BNumber of blank fields = 3
3. CNumber of blank fields = 5
4. DNumber of blank fields =
167Which of the following is not a way you can populate a hidden field?
1. AInferred data
2. BURL parameter
3. CCookie
4. DReferrer parameter
168If you intended to ensure that leads always used the same format when entering phone numbers on your form, which functionality would you use?
1. AInput masking
2. BHint text
3. CForm validation
4. DTooltip instructions

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Description: This is a Practice Test that was based upon the MCE certification
Author: Tomoe Morimoto
Language: English
Views: 15,338
History: Created on 10 Jun 2015 · updated on 5 Mar 2019
Tags: マルケト練習問題 mce practicetest marketo marketo mce
Rating: 4.0 out of 5 · 2 ratings
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MCE Practice Test

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