Quiz
Week 14: Positioning, Buying Behaviors and Product Development
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Questions in this quiz (20)
1An approach that refers to how customers think about proposed or present brands in a market is known as?
- ADifferentiation
- BPositioning
- CPromotion
- DMarket evaluation
2Customer value is always tangible
- ATrue
- BFalse
3Consider this statement by Mountain Dew: For 16-24-year-old males, who embrace excitement, adventure, and fun, Mountain Dew of all carbonated soft drinks, delivers great taste that exhilarates like no other because Mountain Dew is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor.
Which part of this statement indicates the product's benefits or key point of differentiation?- A"great taste that exhilarates like no other"
- B"is energizing, thirst-quenching, and has a one-of-a-kind citrus flavor"
- C"who embrace excitement, adventure, and fun"
- D"for 16-24-year-old males"
4Which of these is not part of the adoption process?
- AAwareness
- BInterest
- CTrial
- DGuess
5Which behavior describes a consumer purchase which has low involvement, is inexpensive, has little risk and requires little information?
- ALimited problem solving
- BExtensive problem solving
- CRoutinized response behavior
- DIntensive problem solving
6The logical component of the decision-making process while making a purchase is influenced by?
- APsychological needs
- BEconomic needs
- CSocial influences
- DTime pressure
7According to the video, when consumers screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs, this is known as?
- ASelective Exposure
- BSelective Retention
- CSelective Perception
- DSelective Belief
8Unlike organizational buyers, individual buyers tend to focus more on quality and exacting purchase specifications.
- ATrue
- BFalse
9In a buying center, the group of people whose expertise is needed when buying a product are known as?
- AGatekeepers
- BDeciders
- CInfluencers
- DBuyers
10John's Center, an non-profit organization working to conserve wildlife in Africa, needs to make a new purchase of feed for some of the animals in its care. It will use one of its existing suppliers to fill this standard order which happens once every month. This type of buying process is known as?
- ANew-Task Buying
- BModified Rebuy
- CStraight Rebuy
- DQuality Rebuy
11An exhaustive search for an appropriate seller will usually be part of?
- ANew-Task Buying
- BModified Rebuy
- CStraight Rebuy
- DQuality Rebuy
12According to the video, in which of these buying processes could the buyer most certainly use an ecommerce system without consequence?
- ANew-Task Buying
- BModified Rebuy
- CStraight Rebuy
- DQuality Rebuy
13Which of the following is not part of the five levels of branding?
- ABrand rejection
- BBrand recognition
- CBrand preference
- DBrand dominance
14A brand used for several products that are of the same quality is known as?
- AA generic brand
- BA family brand
- CA licensed brand
- DAn individual brand
15Which is not an advantage of packaging?
- AMakes a product easier to use
- BMakes a product safer to use
- CCan deter shoplifting
- DMay lower distribution costs
- ECan provide warranty
16Packaging can affect consumer decisions
- ATrue
- BFalse
17Which type of product are customers not motivated to seek even though they may want or need them if encouraged to better understand their benefits?
- ARegularly unsought products
- BNew unsought products
- CSpecialty unsought products
- DConvenience unsought products
18Which is not part of a the typical life cycle of a new product concept?
- AMarket introduction
- BMarket growth
- CMarket development
- DMarket maturity
19The product life cycle is typically concerned with individual brands, and not new product categories
- ATrue
- BFalse
20During market introduction a company would usually spend a lot on sales promotion, market research, heavy advertising, and manufacturing.
- ATrue
- BFalse
Information
- Description
- Quiz on Week 14: Positioning, Buying Behaviors and Product Development, created by Ade Sauer on 26/11/2020.
- Author
- Ade Sauer
- Language
- English
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