Quiz
Chapter 11 (2)
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Questions in this quiz (24)
1The most commonly used public relations tactic is
- Afocus group
- Bnews release
- Cpersonal interview
- Dmedia kit
2Which of the following questions is NOT one of the key public relations questions that should be addressed before preparing a news release?
- Awhere will the publication place information from the release?
- Bwhat objective does the release serve?
- Cwhat is the key message?
- Dwho is the primary audience?
3What is the purpose of incorporating an SEO into a news release?
- Ait allows newspapers to print multiple copies of an article
- Bit provides executives with a link to the financial concerns of the company
- Cit incorporates key words which bring up the article quickly when someone does an online search
- Dit gives the release professional stature
4Another name for the multimedia news release is the ______ release.
- Avideo news
- Bbroadcaster
- Cinformation highway
- Dsocial media
5What should be included on the first page in the upper-left corner of a standard news release?
- Asenders information
- Bdateline
- Creceivers information
- Dsummary
6At the end of the release, you should include a brief sketch of what the organization does, how many employees it has, etc. This information is referred to as the __________.
- Apatent
- Bcoppyright
- Cboilerplate
- Dwatermark
7The ideal length for an online press release is around ____ words.
- A75
- B250
- C400
- D600
8Why is it important to use the inverted pyramid structure when developing a news release?
- Aeditors cut stories starting at the bottom
- Breaders will always read the full story
- Ceditors tend to discard stories based on the last paragraph
- Dthe least important items in any story as who and what
9Which of the following is an important thing to consider when submitting a photo for publication?
- Aprint publications require a min of 72 dpi for reproduction purposes
- Bthe photo should focus on an entire scene, not just a detailed shot
- Cit is best to avoid action photos such as running, laughing or gesturing
- Dincorporate good contrast and sharp detail
10When a public relations firm sends a note to reporters alerting them about an upcoming event, it is an example of a __________.
- Amedia placement
- Bmedia advisory
- Cnews release
- Dmedia kit
11To help the media understand its new product better, the company provided news releases, fact sheets, photos, and samples. In addition, there was a contact sheet for more information. These materials provided to the press are known as a ______.
- Abriefing
- Bmedia kit
- CANR
- Dmedia advisory
12The newspaper editor often receives product samples accompanied by a letter that's designed to grab his attention and get him to write about the product. The materials he receives are an example of a ________.
- Acopyright
- BANR
- Cpitch
- Dbriefing
13Robert wanted the public to know quickly how his company was going to respond to the earthquake disaster. The best tool to do this would be a(n) _____.
- Anews conference
- Bnews release
- Cone on one interview
- Dfocus groups
14As defined by Professor Timothy Coombs, _________ strategy refers to the tactic of a company to admit that a situation is bad and it's doing everything in its power to correct it.
- Apersonification
- Bimplementation
- Creformation
- Dmortification
15The mayor has a news conference every Tuesday morning even if there is nothing special to announce. This type of news conference is known as a _______.
- Amedia tour
- Bbriefing
- Cjunket
- Dposturing
16The most common type of media tour is known as the:
- Ade-briefing
- Bjunket
- Cfamiliarization trip
- DRMT
17"Fam trips: are typically reserved for _____ writers and editors
- Asports
- Bentertainment
- Cnews
- Dtravel
18Which of the following stylistic devices should NOT be considered when writing a news release for the radio?
- Asingle spaced
- Bwritten in all uppercase letters
- Cconversational style
- Dstrong, short sentences
19It is estimated that radio reaches over ___ of Americans each week.
- A90
- B60
- C30
- D15
20ANR refers to an _____ news release
- Aadvisory
- Badjunct
- Caudio
- Daffiliated
21During the radio announcement, there was a quote from a famous celebrity. This quote is an example of _____.
- Asound bite
- Bcopyright
- Ca voice-over
- Dphilanthropy
22A PSA would be used to promote the interest of all of the following entities EXCEPT _______.
- Agovernment
- Bnational corporation
- Cvolunteer organization
- Dthe public interest
23A B-roll can be included in a video news release and consists of
- Aa press release with a photo
- Ba narrated editorial
- Creference links for products in the video
- Dview only, without narration
24The people responsible for locating and organizing a constant supply of guests for a talk show are known as _______.
- Aproducers
- Bbookers
- Cboom-mikes
- Drunners
Information
- Description
- Quiz on Chapter 11 (2), created by strassam on 26/10/2015.
- Author
- strassam
- Language
- English
- Views
- 4
- History
- Created on 26 Oct 2015 · updated on 19 Feb 2016
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