A Demand Side Platform is an online platform advertisers (us) attend to manage ad campaigns.

It allows us to show the creatives or ads that we want to display on different websites`s ad spaces for an offline platform.

- What DSP do we use here at Blue?

There are several different DSPs that can be used in the same campaign, however, we have an in-house DSP we developed and built ourselves.

The publisher equivalent of DSPs. An online platform where publishers offer their available advertising space for sale.

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Patricia Granados 3 questions

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1- What is a DSP?
1. AA Demand Side Platform is an online platform advertisers (us) attend to manage ad campaigns.
2. BIt allows us to show the creatives or ads that we want to display on different websites`s ad spaces for an offline platform.
3. Cnothing
2- What DSP do we use here at Blue?
1. AThere are several different DSPs that can be used in the same campaign, however, we have an in-house DSP we developed and built ourselves.
2. BOnly one DSPs can be used.
3. Cnothing
3- What is a SSP?
1. AThe publisher equivalent of DSPs. An online platform where publishers offer their available advertising space for sale.
2. BThis is an offline platform
3. Cnothing

Description: Exam Quiz on Untitled, created by Patricia Granados on 26/02/2024.
Author: Patricia Granados
Language: English
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Tags: exam
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