13620233
Description
Flashcards by niamh bergin, updated more than 1 year ago
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Created by niamh bergin
over 7 years ago
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| Question | Answer |
| perceptions of international places tend to be influenced more by what ? | the media than personal and direct experience |
| governments are keen to attract trade and investment into their countries and a positive place perception is therefore important at an international level - give an example of how the UK is promoted | the British Council help promote the UK through educational and cultural links - the gov and monarchy are also seen to play a pivotal role in promoting international relations for the UK |
| perceptions of place are also important and the local scale and increasingly organisations are being employed to do what ? | promote place, build up a place brand or improve perceptions of place |
| investment in place is crucial for its survival and people are more likely to want to live or work in place with what ? | a good reputation and positive image |
| different agents of change will aim to manage the perception of place - what are some of these agents ? | national and local gov, corporate bodies , tourist organisations and community groups |
| what are the 3 components of urban rebranding | re-imaging, rebranding and regeneration |
| GOVERNMENT: at both national and local level, strategies have been adopted to manage and manipulate perception of place in order to do what ? | attract people and investment to a place |
| GOVERNMENT: what are these strategies ? | - place marketing - rebranding - re-imaging |
| PLACE MARKETING: marketing or public relations (PR) companies may be employed by national and local government to do what? | to improve or create positive perceptions of place |
| PLACE MARKETING: give some examples of strategies | - advertising campaigns, including social media marketing through fb - giving places logos - websites / newsletters - attractions |
| REBRANDING: rebranding is used to discard what ? | negative perceptions of a place |
| REBRANDING: what is the main aim of rebranding ? | to try to make a location a desirable place in which to live and one that people will want to visit for social and recreational purposes and to shop and spend money |
| REBRANDING: many argue that place rebranding must start how ? | from the inside and involve local residents with 'insider' experiences |
| REBRANDING: geographers like Relph and Yi-Fu Tuan have emphasised the importance of being inside a place to truly understand it and thus what ? | it has been argued that without a thorough understanding of place, one would find it difficult to regenerate and rebrand a place |
| REBRANDING: different stakeholders may include who? | - pre-existing resident - local businesses - potential investors - local gov - potential home-owners - visitors |
| REBRANDING: what is the challenge with these stakeholders ? | the challenge is to satisfy as many of these groups as possible |
| REBRANDING: pre-existing residents often want to protect and project their local distinctiveness while development agencies want to do what ? | seek to establish place brands based on government incentives, available technology and an area's international links |
| REBRANDING: some city regeneration schemes have actually done what ? | driven out the locals they originally intended to help, as rising property prices and rents have favoured more affluent people |
| RE-IMAGING : linked to rebranding, reimagining seeks to discard negative perceptions of place and do what ? | and generate a new, positive set of ideas, feelings and attitudes of people to that place |
| RE-IMAGING : this may include the revival of a pre-existing but outdated place image - more commonly it seeks to do what ? | change a poor pre-existing image of place |
| RE-IMAGING : this has been well documented through the example of liverpool - how ? | in the 1980/1990s deindustrialisation had caused economic downturn in the city and riots in 1981 had dominated newspaper headlines. Large scale regeneration began and the tate Liverpool art gallery was one of a no. of projects aimed at re-imaging the citys industrial heritage through culture |
| CORPORATE BODIES : what is a corporate body ? | an organisation or group of persons that is identified by a particular name |
| CORPORATE BODIES : give examples of corporate bodies | businesses, non-profit enterprises and government ages |
| CORPORATE BODIES : many corporate bodies will have an interest in place but some will want to manipulate perceptions of place - what is the example of tourist agencies | tourist agencies aim to sell place to potential visitors and marketing positive perceptions of place makes this easier |
| CORPORATE BODIES : corporate bodies want to make place look as good as it can and attract as many visitors as possible - what are some examples of the promotional materials used ? | brochures, videos, magazine advertisements, slogans, logos and places may adopt a unique selling point |
| CORPORATE BODIES : airline and train companies also seek to manage perceptions of place why ? | as they want people to use their travel services to visit these places |
| COMMUNITY / LOCAL GROUPS: community or local groups may take an active role in managing and improving the perception of place why ? | to attract investment and improve opportunities and services within the area |
| COMMUNITY / LOCAL GROUPS: Regeneration and rebranding strategies have increasingly involved local people since they have what ? | insider experience of the places and will be the people most affected by the changes |
| COMMUNITY / LOCAL GROUPS: residents associations and heritage associates play an important role and what is being increasingly employed to engage and involve local people in planning and place making schemes | social media |
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