The Media

The Media

Types of media
1. Traditional
  1. Newspapers
  2. Radio
  3. Billboards
  4. Advertsing
  5. Books
2. Internet
  1. Social Media
  2. YouTube
3. TV
Development of media
1. Convergence
2. Intertextuality
3. Globilsation
4. Interactivity
Ownership of the media
1. Rupert Murdoch
2. There are two key theories that argue about the ownership of the media.
  1. Marxists
    1. Argue the media is designed to keep the owners rich.
    2. Argue the owners could use their media to express own views across to the public.
      1. Instead of telling the whole story.
    3. Say the owners have too much control over what the public know.
  2. Pluralists
    1. Say the public also have control
      1. The phone hacking scandal lends itself to this theory somewhat
        The out cry from the public ended the news of the world
    2. Argue the public could effectively break a company by switching sources
      1. If they were unhappy with the way news was reported
        Or unhappy with the news reported
''The means of mass communcation regarded collectivly (Oxford dictionary)

Resource summary

	Created by seebeme98 over 9 years ago