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The Marketing Mix

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The 4 Ps
Kayan Pang
Mind Map by Kayan Pang, updated more than 1 year ago
Kayan Pang
Created by Kayan Pang about 9 years ago
108
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Resource summary

The Marketing Mix
  1. Product
    1. Product Portfolio/ mix
      1. Product life cycle
      2. Price
        1. Growth factors affecting pricing decisions
        2. Promotion
          1. Promotional activities to enable growth
            1. selecting the promotional mix
            2. Place
              1. Channels of distribution to enable growth
                1. selecting channels of distribution
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