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Proceso de Aprendizaje del Consumidor

Description

TRABAJO DE CONDUCTA DEL CONSUMIDOR

Mind Map by mahalet, updated more than 1 year ago

	Created by mahalet over 8 years ago

6

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Resource summary

Proceso de Aprendizaje del Consumidor

Relacionar los conocimientos previos con circunstancias actuales, y aplicar las experiencias pasadas y presentes a conductas futuras.
1. EXPERIENCIA PERSONAL
2. CONOCIMIENTOS RECIEN ADQUIRIDOS
TIPOS
1. INCIDENTAL
  1. INTENCIONAL
2. OBSERVACION
  1. COGNITIBO
ELEMENTOS
1. MOTIVACION
  1. SEÑALES
    1. RESPUESTAS
      1. REFORZAMIENTO
REFORZAMIENTO
EXTENCION Y OLVIDO
ALMACENAMIENTO
1. SENSORIAL
  1. CORTO PLAZO
    1. LARGO PLAZO
      1. ENSAYO Y CODIFICACION
        RETENCION
        RECUPERACION

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