Comm 101 mind map 3

Marketing
1. strategy
  1. research
    1. feedback loops
      1. Consumer Behavior
        changes in buying habits
        Changes in trends
  2. Direct Approach
2. Brand positioning
  1. Frame of Reference
    1. Points of Parity
    2. Points of difference
3. Selling a Business(Jaguar)
operations
1. Logistics
  1. Days of inventory
  2. Inventory Turnover
2. Inputs to Outputs
  1. Supply Chain
    1. variability
      1. Forecasting
3. increases performance
CSR/Sustainability
1. Corporate Social Responsibility
  1. Shared Value
    1. Lulu Lemon (volunteer work)
  2. BP clean up
2. Triple Bottom Line
  1. Social/
  2. Economic
  3. Environmental
3. environmentally conscious (Medtronic)
Case Study
1. Business Toolkit
  1. SWOT
  2. Fishbone/Ishikawa
    1. identifies issues
  3. CPEST
  4. Porter's Five Forces
  5. Businss Model Canvass
  6. Important Urgency Matrix
IT/Information systems
1. Management information system
2. Business Technology Management
Finance
1. Investors
2. Financial Accounting
  1. Balance Sheet
  2. Income statement
  3. Cash Flow
Entrepreneurship/Innovation
1. entrepreneur
  1. Lean start-up
    1. Banana paper Company
  2. Arc Iniitiative
Financial Markets
1. Initial Public Offering
Management Accounting
Business Ethics
1. Social Responsibility
  1. Friedman
  2. Freeman
Organizations
1. Culture
  1. Human Resources
  2. Core Moral Values
2. Structure

Resource summary

	Created by aramgregory over 10 years ago