Quiz
Lecture 9: Direct Marketing, the Internet & Sales Promotion
Questions in this quiz (11)
1What is classified as 'media'?
- AMail
- BCatalogues
- CInfomericals
- DPublic Relations
- ETransaction
- FConsumer
2What are the objectives of direct marketing?
- ATo build an image
- BEducate and inform customers
- CTo evoke emotional connection with customer
- DTo ensure that marketing objectives are met
- ETo test a product
3Advantages of Direct Marketing
- AAccuracy
- BImage Factors
- CCapability
- DTesting
- EFrequency Potential
4There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
- ATrue
- BFalse
5What are some reasons for rapid adoption of the Internet?
- AIncreased desire for information
- BSpeed and convenience
- CAbility to control information
- DReducing customer base
- EHaving less customers
- FMore accountability
- GTarget customers
6What is owned media?
- Amedia channel that a brand owns such as their website, mobile site, blog or twitter account
- Bthe most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
- Cis when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
7What is earned media?
- Athe most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
- Bis when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
- Ca media channel that a brand owns such as their website, mobile site, blog or twitter account
8What are some ways of advertising on the Internet?
- ABanner ad
- BSponsorships
- CPaid searches
- DPrint media
- EEmail
- FContent aggregators
- GPortals
- HBlogs
- IMagazine column
- JBusiness card
9Why are some motivations and reasons for social media?
- ADriving traffic to one's site
- BEasy communication
- CShare ideas
- DPlagiarism
- EGain information
- FBrand exposure
10Reasons for increase in sales promotion
- ABrand proliferation
- BFragmentation
- CDeclining brand loyalty
- DShape brand
- EAccountability
- FSurveys
- GInformation access
11Trade-orientated promotions include?
- ACoupons, samples, programs, event marketing.
- BIncentives, trade, allowances, coupons, point of purchase, brand equity.
- CAllowances, point of purchase, trade shows.
- DSamples, event marketing, contests and dealer incentives.
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- User has deleted their subject information Quiz on Lecture 9: Direct Marketing, the Internet & Sales Promotion, created by Deleted user on 15/10/2017.
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- Deleted user
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- English
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- Created on 15 Oct 2017 · updated on 15 Oct 2017
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