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SEO Quiz - The Basics

Deleted user 9 questions Updated 23 Dec 2016

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Questions in this quiz (9)

  1. 1On-page [blank_start]optimisation[blank_end] is refining the website to improve the [blank_start]index[blank_end] and [blank_start]rank[blank_end] by search engines. Off-page [blank_start]optimisation[blank_end] is building a rank by developing quality [blank_start]inbound links[blank_end] from relevant website.
    1. Aindex
    2. Brank
    3. Coptimisation
    4. Doptimisation
    5. Einbound links
  2. 2SEO is essentially the same as PPC because both involve increasing traffic to a website.
    1. ATrue
    2. BFalse
  3. 3Which factors does Google take into account on each search?
    1. AGeographical location
    2. BPrevious search history
    3. CLogged into Google+
    4. DResponsiveness to digital device being used
  4. 4Keeping content up to date is not important in a Google ranking
    1. ATrue
    2. BFalse
  5. 5On-site optimisation concerns:
    1. ASite content and structure
    2. BContent marketing
  6. 6On-site optimisation concerns:
    1. ASite content and structure
    2. BContent marketing
    3. CLink building
    4. DURLs
    5. EAlt and meta tags
    6. FInternal linking
    7. GSitemaps
    8. HHeadings (h1-h6)
  7. 7Online searches reveal customer insights, such as:
    1. APerson: who the user is (segmented and qualified by the search engine)
    2. BPlace: location and destination of searcher
    3. CPriority: indicator of their timeframe
    4. DProduct: what is important to the searcher
    5. EPurchase: where or how the searcher wants to buy
  8. 8The benefits for business of a high listing position in organic searches are [blank_start]increased click through rate[blank_end], [blank_start]increased engagement[blank_end] and [blank_start]increased conversions[blank_end].
    1. Aincreased click through rate
    2. Bincreased engagement
    3. Cincreased conversions
  9. 9Typical KPIs for SEO include: [blank_start]visitor numbers[blank_end], [blank_start]page views[blank_end], [blank_start]click through rates[blank_end]
    1. Avisitor numbers
    2. Bpage views
    3. Cclick through rates

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Description
User has deleted their subject information Quiz on SEO Quiz - The Basics, created by Deleted user on 03/10/2016.
Author
Deleted user
Language
English
Views
35
History
Created on 3 Oct 2016 · updated on 23 Dec 2016

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